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The future of social commerce
Social media is not just another channel to make sales. It’s a content goldmine that you can use to your advantage.
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How the world's best brands drive business value with consumer-generated content
Brands who use consumer-generated content are winning shoppers with trusted content.
In a study across our Bazaarvoice network, we have identified how the world’s leading brands use CGC to their advantage. These insights lead brands to understand what type of CGC resonates most with shoppers, which product categories are most influenced by CGC, and ultimately what they need to do to make their CGC program work harder. This infographic will give you an overview of brand benchmarks to work towards. If you would like a customized report for your industry and business, we’d love for you to reach out!
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L’oreal’s digital-first user-generated content program
When trends began to reshape the beauty industry, L'oreal responded with a content strategy that put its customers front and center.
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