Infographic
Brands who use consumer-generated content are winning shoppers with trusted content.
In a study across our Bazaarvoice network, we have identified how the world’s leading brands use CGC to their advantage. These insights lead brands to understand what type of CGC resonates most with shoppers, which product categories are most influenced by CGC, and ultimately what they need to do to make their CGC program work harder. This infographic will give you an overview of brand benchmarks to work towards. If you would like a customized report for your industry and business, we’d love for you to reach out!
Webinar
Did you know that once a consumer loses trust in a brand, 82% said they would avoid using the brand again? Building and protecting consumer trust is essential for success in today’s marketplace. Both brands and retailers need to understand what threatens it, and how they can deploy strategies to protect it.
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The 2020 Shopper Experience Index covers our latest research focused on consumer preferences and shopping activity. Since the onset of COVID-19, we have been closely monitoring shopping activity across 6,200+ websites in our network to uncover its impact on consumer shopping behavior. The trends we’ve identified are even more relevant in today’s climate, and some of them have even accelerated.
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The state of commerce is currently undergoing rapid transformation, and the future will be centered around human connection.
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