How small businesses can maximize shopper content

The internet is an increasingly competitive place, with lots of companies vying for customers’ attention. You need to find a way to stand out from the crowd and make your brand memorable in the eyes of shoppers on search, on social, at retail, in-store, and online. Enter user-generated content (UGC).

Shopper content is your most important asset. Why? Because customers who interact with user-generated content are up to twice as likely to convert. The benefits of shopper content are substantial, and every small business (SMB) should be considering how to use it in their marketing strategy.

In this in-depth discussion with Kendyll Green, Divisional Vice President SMB at Bazaarvoice, ​we discuss how to collect and amplify shopper content—especially on social media—so you can achieve your growth goals and gain a competitive edge.

In this webinar, you will learn:

• How shopper content can drive growth for your small business
• How to start collecting content from your customers
• How to amplify shopper content to achieve your growth goals