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How to collect quality content to fuel your social commerce strategy
To say that the social commerce industry is exploding is an understatement. With social commerce sales expected to grow by nearly $50B over the next 5+ years, brands and retailers can’t afford to overlook it.
But how should you lean into social commerce to capitalize on its potential? The answer is content—but not just any content. You’ll need fresh, high-quality content from the right mix of sources to drive product discovery and inspire shoppers on social. And just by adding more fuel to the fire it burns brighter, collecting more high-quality content will help you get more out of your social commerce strategy driving an increase in engagement and conversion.
In this webinar, you will learn:
- A few ways you can collect fresh, quality content to fuel your strategy
- Why a diverse influencer strategy is key to collecting content shoppers crave
- Examples of brands that are on the leading edge of social
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