Webinar

How customer content impacts every stage of the product life cycle

Shoppers are no longer influenced by brands and advertisers—they listen to peers when making a buying decision. For marketers this shift in control to the consumer means asking for and using customer content is more important than ever.

But when does it make sense to pull this content into your product strategy? The quick answer? At every stage of the product life cycle—from product ideation and launch to new market expansion.

Watch this on-demand webinar to learn how to get more ROI out of customer content at each stage of the product life cycle.

Watch the on-demand webinar to learn:

  • Why marketers need a customer content strategy for each stage of the product life cycle
  • Which content strategies work best in the product life cycle
  • How other brands found success with unique content strategies
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