Creating a marketing strategy around user-generated content can help you connect with your customers and inspire them to buy those hero products. And authentic content from your fans is your fuel for e-commerce growth.

Data from our Bazaarvoice Network of over 12,000 brands and retailers found a 135% increase in conversion rate and a 164% increase in revenue per visitor when shoppers engaged with content from their peers, and a 300% increase in conversions when shoppers engage with content specifically from Bazaarvoice Sampling campaigns.

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