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Building a winning creator marketing strategy
How to find and build quality content with creators
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Want to know the biggest factors influencing DIY shoppers to buy? It’s been a testing time for DIY retailers, as sales continue to plummet by 40% year-on-year. But with a high number of European consumers surveyed stating that they plan to carry out a DIY project in 2019, there’s a great opportunity to build profits.
One fifth of all retail spending takes place in online marketplaces, with DIY shoppers using the internet throughout the entire customer journey. For inspiration, advice on the best products, making a transaction and guidance on how to undertake the work, DIY-ers are utilizing the internet to help inform their purchase decisions.
Discover how you can optimize your digital strategy to reach DIY customers in this infographic.
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How to find and build quality content with creators
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To be successful in today’s omnichannel world, it is important to create a consistent and seamless experience across all digital channels — your brand’s website,...
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