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Oak Furnitureland increases conversion by 248%
Leading UK furniture company, Oak Furnitureland, adopts user-generated content to improve conversion across e-commerce pages and bolster the brand’s promise of authenticity.
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Digital window shopping: Shoppers flock online to discover new products in lieu of visiting physical stores
Impulsive shopping used to be reserved just for in-store, but not anymore. Shoppers are discovering and purchasing more online than ever before.
Todays consumer is constantly on the search for new products. Brand loyalty is decreasing. Time spent online is increasing. But what does mean for product discovery?
To give brands and retailers a better look into where shoppers are discovering spur-of-the-moment purchases, we surveyed over 9,000 shoppers globally – the results may just surprise you.
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