Digital window shopping: Shoppers flock online to discover new products in lieu of visiting physical stores

Todays consumer is constantly on the search for new products. Brand loyalty is decreasing. Time spent online is increasing. But what does mean for product discovery?

To give brands and retailers a better look into where shoppers are discovering spur-of-the-moment purchases, we surveyed over 9,000 shoppers globally  – the results may just surprise you.