Building a winning creator marketing strategy

Social media has become a non-negotiable for shoppers, with user-generated content (UGC) like photos, videos, and ratings and reviews leading the charge. But there’s a new type of influencer in town. Long gone are the days of big, mega celebrity influencers. People want to hear from the person next door — the modern content creator, the everyday shopper. Forward-thinking brands are leveraging these creators to drive more engaging and higher-converting shopping experiences than ever before.

In this webinar, you’ll learn:

• Best practices for building strong and successful collaborations with the right content creators for your brand
• How to capture and hold your social community’s attention
• How to collect and promote the content your community wants to see
• How to maintain brand trust and loyalty, even in tough economic times