Research and insight
Bazaarvoice is a leader in user-generated content marketing solutions. Check here for hard-hitting consumer research and insights, and join the discussion about user-generated content strategy.
From our blog
- How the World's Best Brands Drive Business Value with Consumer-Generated Content
- Brands who use consumer-generated content are winning shoppers with trusted content.
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Featured White Paper
- How Brands Find, Reach, and Win Consumers with Bazaarvoice and Consumer-Generated Content
- In this e-book, learn how a diverse set of brands partnered with Bazaarvoice to successfully harness the power of consumer-generated content (CGC) to increase awareness, improve consideration, and drive sales conversion while turning customers into brand advocates.
- Content Strategy for the Visual Consumer
- It's time for Brands and Retailers to put Social Photos and Videos to Work in the Online Shopping Journey
Learn how the world's best brands and retailers drive business value with consumer-generated content.
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Social commerce statistics
73% of consumers say it would be important to read user-generated content before making a decision about purchasing food.
Kelton Research/Bazaarvoice, September, 2011See all social commerce statistics »