Research and insight

Bazaarvoice is a leader where social meets commerce. Check here for hard-hitting consumer research and insights, and join the discussion about social commerce strategy.

From our blog
Featured Webinar
How the social consumer helps build your brand
How the social consumer helps build your brand
Thursday November, 20 | 5 PM GMT
Today’s consumers have taken control of the marketers’ message. Leveraging UGC, brands can deepen relationships with consumers and ultimately drive their purchase decisions.
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Infographic
Infographic: The new customer journey
Infographic: The new customer journey
How consumers find and research local businesses has changed. This infographic walks you through the new customer decision journey.
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Featured Resources
Forrester: User-generated content’s impact on brand building
Learn the strategies, successes and hurdles for generating, capturing and measuring UGC as part of your brand building efforts.
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The Conversation Index
How consumer conversations change with global shopping seasons
Volume 7: How consumer conversations change with global shopping seasons
In this edition of The Conversation Index, we dive into some annual global shopping trends to see how customer conversations ebb and flow with the seasons.
The Conversation Index archive >
Featured video
Frictionless commerce : Right content, right place
Frictionless commerce : Right content, right place
More than ever before, consumers are shopping with both sides of their brain to create a multidimensional shopping experience. Lisa Pearson, Bazaarvoice CMO, talks about what that means for user generated content, and how brands can place content that appeals to both the left and right brain.
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Social commerce statistics

30% of consumers would choose a financial institution based on the recommendation of a trusted acquaintance.

"Social meets financial", Bazaarvoice, August, 2013

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The Conversation Index »
As an insider in the conversation between shoppers, retailers and brands, we gather valuable insights you can use.
White papers »
We stay ahead of the curve in social commerce strategy, researching topics that matter and sharing them here.
Social commerce statistics »
Compiled by our own researchers and analysts, this is the most comprehensive list of social commerce stats around.
Video gallery »
View our library of social commerce strategy videos. Explore the gallery by theme, topic, person or company.

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