Research and insight
Bazaarvoice is a leader in user-generated content marketing solutions. Check here for hard-hitting consumer research and insights, and join the discussion about user-generated content strategy.
From our blog
- Client-Led Webinar: CGC doesn’t have to be taxing
- Thursday October, 22 | 3 PM CDT
- H&R Block has been building its Consumer-Generated Content (CGC) strategy with Bazaarvoice since 2011. The team at H&R Block have learned that constantly improving and utilizing all the components of its Bazaarvoice program is key to success. Watch this webinar to learn how a phased-plan approach has proven successful at H&R Block.
- See all webinars »
- Rebuilding credibility and loyalty with the digital customer
- Perhaps more than in any other industry, consumer decisions about financial institutions are based on word-of-mouth. Learn how to empower consumers in their decision-making.
The Conversation Index
- Volume 9: Learn how consumer-generated content is changing shopping behavior online and in stores
- Don't miss our 33-page guide to the latest developments in consumer-generated content (CGC). We cover everything you need to know about the state of CGC, from the changing way consumers make high-value purchases like automobiles, to how they select food retailers and financial services.
- Bazaarvoice Spotlights
- Learn how you can use rich social content to increase organic search traffic to your category pages.
Social commerce statistics
The number of reviews and average rating on a product correlate closely with conversion to purchase. In the Beauty product category, when the number of reviews increases from 1 to 15, we see a 56% increase in orders.
"Internet Retailer Top 25 case study", Bazaarvoice, March, 2014See all social commerce statistics »
As an insider in the conversation between shoppers, retailers and brands, we gather valuable insights you can use.
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Compiled by our own researchers and analysts, this is the most comprehensive list of social commerce stats around.
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