Research and insight

Bazaarvoice is a leader in user-generated content marketing solutions. Check here for hard-hitting consumer research and insights, and join the discussion about user-generated content strategy.

From our blog
Featured Webinar
What's in a review?
What's in a review?
Wednesday April, 20 | 4 PM CDT
The holistic value of a healthy consumer-generated content (CGC) program extends beyond conversion lift to an e-commerce site - and analytics show the performance of your word-of-mouth program. Do you know the value your CGC brings in actual dollars - and how you compare to your competitors?
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Infographic: The new customer journey
Infographic: The new customer journey
How consumers find and research local businesses has changed. This infographic walks you through the new customer decision journey.
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Featured Resources
Google algorithms exposed:
How to identify SEO themes and drive more traffic
This e-book takes you through the history of Google updates, from Caffeine to Hummingbird, while helping you discover what matters to Google and your shoppers.
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The Conversation Index
Learn how consumer-generated content is changing shopping behavior online and in stores
Volume 9: Learn how consumer-generated content is changing shopping behavior online and in stores
Don't miss our 33-page guide to the latest developments in consumer-generated content (CGC). We cover everything you need to know about the state of CGC, from the changing way consumers make high-value purchases like automobiles, to how they select food retailers and financial services.
The Conversation Index archive >
Featured video
Bazaarvoice Spotlights
Bazaarvoice Spotlights
Learn how you can use rich social content to increase organic search traffic to your category pages.
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Social commerce statistics

Although men review consumer electronics more frequently, reviews authored by women are considered more helpful in the category

"The Conversation Index Vol. 6", Bazaarvoice, January, 2014

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The Conversation Index »

As an insider in the conversation between shoppers, retailers and brands, we gather valuable insights you can use.

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We stay ahead of the curve in social commerce strategy, researching topics that matter and sharing them here.

Social commerce statistics »

Compiled by our own researchers and analysts, this is the most comprehensive list of social commerce stats around.

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