Research and insight

Bazaarvoice is a leader in user-generated content marketing solutions. Check here for hard-hitting consumer research and insights, and join the discussion about user-generated content strategy.

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Featured Webinar
Content Strategy for the Visual Consumer
Content Strategy for the Visual Consumer
Tuesday July, 25 | 1 PM CDT
A guide for incorporating visual consumer-generated content into your digital marketing strategy
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Infographic
How the World's Best Brands Drive Business Value with Consumer-Generated Content
How the World's Best Brands Drive Business Value with Consumer-Generated Content
Brands who use consumer-generated content are winning shoppers with trusted content.
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CGC Index
CGC Index, Volume 2
Learn how the world's best brands and retailers drive business value with consumer-generated content.
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Featured White Paper
How Brands Find, Reach, and Win Consumers with Bazaarvoice and Consumer-Generated Content
In this e-book, learn how a diverse set of brands partnered with Bazaarvoice to successfully harness the power of consumer-generated content (CGC) to increase awareness, improve consideration, and drive sales conversion while turning customers into brand advocates.
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Featured eBook
Content Strategy for the Visual Consumer
It's time for Brands and Retailers to put Social Photos and Videos to Work in the Online Shopping Journey
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Bazaarvoice Spotlights
Bazaarvoice Spotlights
Learn how you can use rich social content to increase organic search traffic to your category pages.
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Learn how the world's best brands and retailers drive business value with consumer-generated content.

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Social commerce statistics »

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Social commerce statistics

73% of consumers say it would be important to read user-generated content before making a decision about purchasing food.

Kelton Research/Bazaarvoice, September, 2011

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