Research and insight

Bazaarvoice is a leader in user-generated content marketing solutions. Check here for hard-hitting consumer research and insights, and join the discussion about user-generated content strategy.

From our blog
Featured Webinar
What's in a review?
What's in a review?
Wednesday April, 20 | 4 PM CDT
The holistic value of a healthy consumer-generated content (CGC) program extends beyond conversion lift to an e-commerce site - and analytics show the performance of your word-of-mouth program. Do you know the value your CGC brings in actual dollars - and how you compare to your competitors?
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Shopper Marketing: The New Rules of Engagement
Shopper Marketing: The New Rules of Engagement
Consumers are increasingly comfortable with use of their personal data for targeted advertising, but marketers are still struggling with how to deliver the timely, relevant offers they desire. What can marketers do to close the data divide?
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Featured Resources
Social Trends Report
In our latest installment of the Social Trends Report, we outline five critical trends that are shaping the digital marketplace.
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The Conversation Index
Learn how consumer-generated content is changing shopping behavior online and in stores
Volume 9: Learn how consumer-generated content is changing shopping behavior online and in stores
Don't miss our 33-page guide to the latest developments in consumer-generated content (CGC). We cover everything you need to know about the state of CGC, from the changing way consumers make high-value purchases like automobiles, to how they select food retailers and financial services.
The Conversation Index archive >
Featured video
Bazaarvoice Spotlights
Bazaarvoice Spotlights
Learn how you can use rich social content to increase organic search traffic to your category pages.
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Social commerce statistics

Compared to site visitors that did not read reviews, review readers in the Travel category experience average lift of 52% in page views per visit, 83% in time on site, 25% in repeat visits, 77% in conversion, and 61% in revenue per visit.

"The Connected Economy: Insights from the network ", Bazaarvoice, November, 2013

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The Conversation Index »

As an insider in the conversation between shoppers, retailers and brands, we gather valuable insights you can use.

White papers »

We stay ahead of the curve in social commerce strategy, researching topics that matter and sharing them here.

Social commerce statistics »

Compiled by our own researchers and analysts, this is the most comprehensive list of social commerce stats around.

Video gallery »

View our library of social commerce strategy videos. Explore the gallery by theme, topic, person or company.

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