Research and insight

Bazaarvoice is a leader in user-generated content marketing solutions. Check here for hard-hitting consumer research and insights, and join the discussion about user-generated content strategy.

From our blog
Featured Webinar
Online and in the aisles: How consumer-generated content impacts food sales
Online and in the aisles: How consumer-generated content impacts food sales
Thursday April, 16 | 9 PM GMT
Today, consumers care more about food than ever before, and they're sharing this passion online. While the foodie revolution has yet to translate to commerce, global online grocery is projected to reach $100 billion by 2018. Are you prepared for the imminent edible commerce revolution?
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Infographic
Infographic: A day in the life of user-generated content
Infographic: A day in the life of user-generated content
With an average of over 110,000 reviews posted each day on the Bazaarvoice Network, this infographic shows you how all that content gets moderated, shared and utilized.
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Featured Resources
The info-hungry consumer: 3 trends transforming the online food and beverage landscape
Brands that embrace these trends—executing strategy to satiate the appetite of online food and beverage shoppers—will be set up for success in the imminent edible ecommerce revolution.
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The Conversation Index
Learn how increasing review volume drives sales
Volume 8: Learn how increasing review volume drives sales
Learn how sharing customer content across a network of retail and brand partners leads to better sales, insights, and search traffic – and why there’s no such thing as enough user-generated content.
The Conversation Index archive >
Featured video
Frictionless commerce : Right content, right place
Frictionless commerce : Right content, right place
More than ever before, consumers are shopping with both sides of their brain to create a multidimensional shopping experience. Lisa Pearson, Bazaarvoice CMO, talks about what that means for user generated content, and how brands can place content that appeals to both the left and right brain.
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Social commerce statistics

Department Store / Mass Merchant’s NPS is 56%, with 69% promoters and 13% detractors. Eighty-seven percent of reviewers in this category input NPS on the Bazaarvoice Network.

"The Connected Economy: Insights from the network ", Bazaarvoice, November, 2013

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The Conversation Index »

As an insider in the conversation between shoppers, retailers and brands, we gather valuable insights you can use.

White papers »

We stay ahead of the curve in social commerce strategy, researching topics that matter and sharing them here.

Social commerce statistics »

Compiled by our own researchers and analysts, this is the most comprehensive list of social commerce stats around.

Video gallery »

View our library of social commerce strategy videos. Explore the gallery by theme, topic, person or company.

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