Research and insight

Bazaarvoice is a leader in user-generated content marketing solutions. Check here for hard-hitting consumer research and insights, and join the discussion about user-generated content strategy.

From our blog
Featured Webinar
Rebuilding credibility and loyalty with the digital customer
Rebuilding credibility and loyalty with the digital customer
Wednesday March, 4 | 4 PM GMT
CEB TowerGroup research finds that digital customers only half as likely to consider their bank as a trusted advisor. Watch this webinar to learn how banks can better listen to consumers to build and maintain trust.
See all webinars »
Infographic: The new customer journey
Infographic: The new customer journey
How consumers find and research local businesses has changed. This infographic walks you through the new customer decision journey.
See all infographics »
Featured Resources
The info-hungry consumer: 3 trends transforming the online food and beverage landscape
Brands that embrace these trends—executing strategy to satiate the appetite of online food and beverage shoppers—will be set up for success in the imminent edible ecommerce revolution.
See all white papers »
The Conversation Index
Learn how increasing review volume drives sales
Volume 8: Learn how increasing review volume drives sales
Learn how sharing customer content across a network of retail and brand partners leads to better sales, insights, and search traffic – and why there’s no such thing as enough user-generated content.
The Conversation Index archive >
Featured video
Frictionless commerce : Right content, right place
Frictionless commerce : Right content, right place
More than ever before, consumers are shopping with both sides of their brain to create a multidimensional shopping experience. Lisa Pearson, Bazaarvoice CMO, talks about what that means for user generated content, and how brands can place content that appeals to both the left and right brain.
See all videos »

Social commerce statistics

32% of millennials say they would not purchase travel accommodations without referencing others' opinions.

"Talking to Strangers: Millennials Trust People over Brands", Bazaarvoice, December, 2012

See all social commerce statistics »

The Conversation Index »

As an insider in the conversation between shoppers, retailers and brands, we gather valuable insights you can use.

White papers »

We stay ahead of the curve in social commerce strategy, researching topics that matter and sharing them here.

Social commerce statistics »

Compiled by our own researchers and analysts, this is the most comprehensive list of social commerce stats around.

Video gallery »

View our library of social commerce strategy videos. Explore the gallery by theme, topic, person or company.

Social feeds