Research and insight

Bazaarvoice is a leader where social meets commerce. Check here for hard-hitting consumer research and insights, and join the discussion about social commerce strategy.

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Featured Webinar
Share the customer love: How social curation drives engagement and sales
Wednesday June, 25 | 2 PM CDT
Combining quantitative reviews with emotive social posts creates the human experience critical to growing online commerce.
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Featured Resources
Selling with social: How social curation drives engagement and sales
Learn how to harness this wealth of social media content, and display it right where it can go to work delivering engagement, trust, and conversion: your website.
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The Conversation Index
How consumer conversations change with global shopping seasons
Volume 7: How consumer conversations change with global shopping seasons
In this edition of The Conversation Index, we dive into some annual global shopping trends to see how customer conversations ebb and flow with the seasons.
The Conversation Index archive >
Social commerce statistics

When brands respond to product misuse with guiding explanations, shoppers who see the review response are 186% more likely to purchase, and product sentiment increases by 157%.

"The Conversation Index Vol. 6", Bazaarvoice, January, 2014

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The Conversation Index »
As an insider in the conversation between shoppers, retailers and brands, we gather valuable insights you can use.
White papers »
We stay ahead of the curve in social commerce strategy, researching topics that matter and sharing them here.
Social commerce statistics »
Compiled by our own researchers and analysts, this is the most comprehensive list of social commerce stats around.
Video gallery »
View our library of social commerce strategy videos. Explore the gallery by theme, topic, person or company.

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Research and insight