Research and insight

Bazaarvoice is a leader in user-generated content marketing solutions. Check here for hard-hitting consumer research and insights, and join the discussion about user-generated content strategy.

From our blog
Featured Webinar
Client-Led Webinar: CGC doesn’t have to be taxing
Client-Led Webinar: CGC doesn’t have to be taxing
Thursday October, 22 | 3 PM CDT
H&R Block has been building its Consumer-Generated Content (CGC) strategy with Bazaarvoice since 2011. The team at H&R Block have learned that constantly improving and utilizing all the components of its Bazaarvoice program is key to success. Watch this webinar to learn how a phased-plan approach has proven successful at H&R Block.
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Infographic
Infographic: The road to purchasing a vehicle
Infographic: The road to purchasing a vehicle
With dozens of online research resources, car buyers are more empowered than ever. OEMs are beginning to leverage feedback from owner-advocates across the car-buyer path to purchase to drive dealer traffic and sales.
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Featured Resources
Social Trends Report
In our latest installment of the Social Trends Report, we outline five critical trends that are shaping the digital marketplace.
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The Conversation Index
Learn how consumer-generated content is changing shopping behavior online and in stores
Volume 9: Learn how consumer-generated content is changing shopping behavior online and in stores
Don't miss our 33-page guide to the latest developments in consumer-generated content (CGC). We cover everything you need to know about the state of CGC, from the changing way consumers make high-value purchases like automobiles, to how they select food retailers and financial services.
The Conversation Index archive >
Featured video
Bazaarvoice Spotlights
Bazaarvoice Spotlights
Learn how you can use rich social content to increase organic search traffic to your category pages.
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Social commerce statistics

Shoppers’ mobile use in research and buying is exploding. Currently, eight in 10 smartphone owners are smartphone shoppers.

"7 ways the mobile consumer changes everything", Google/Bazaarvoice, March, 2014

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The Conversation Index »

As an insider in the conversation between shoppers, retailers and brands, we gather valuable insights you can use.

White papers »

We stay ahead of the curve in social commerce strategy, researching topics that matter and sharing them here.

Social commerce statistics »

Compiled by our own researchers and analysts, this is the most comprehensive list of social commerce stats around.

Video gallery »

View our library of social commerce strategy videos. Explore the gallery by theme, topic, person or company.

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