Research and insight

Bazaarvoice is a leader in user-generated content marketing solutions. Check here for hard-hitting consumer research and insights, and join the discussion about user-generated content strategy.

From our blog
Featured Webinar
Consumer-Generated Content: How best-in-class brands and retailers get it right
Consumer-Generated Content: How best-in-class brands and retailers get it right
Tuesday April, 18 | 1 PM CDT
Consumers are more connected and empowered than ever before – and every shopping journey is shaped by an unprecedented amount of information, opinion, and conversation. Marketing has never been harder or more exciting as we face the promise – and challenges - of mobile, omni-channel, personalization, and social.
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Infographic
Consumer Holiday Shopping Insights: Black Friday and Cyber Monday 2016
Consumer Holiday Shopping Insights: Black Friday and Cyber Monday 2016
The Bazaarvoice network served 5B reviews, photos, questions, answers and other consumer-generated content over Black Friday and Cyber Monday 2016.
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Featured White Paper
How Brands Find, Reach, and Win Consumers with Bazaarvoice and Consumer-Generated Content
In this e-book, learn how a diverse set of brands partnered with Bazaarvoice to successfully harness the power of consumer-generated content (CGC) to increase awareness, improve consideration, and drive sales conversion while turning customers into brand advocates.
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The Conversation Index
Learn how consumer-generated content is changing shopping behavior online and in stores
Volume 9: Learn how consumer-generated content is changing shopping behavior online and in stores
Don't miss our 33-page guide to the latest developments in consumer-generated content (CGC). We cover everything you need to know about the state of CGC, from the changing way consumers make high-value purchases like automobiles, to how they select food retailers and financial services.
The Conversation Index archive >
Featured video
Bazaarvoice Spotlights
Bazaarvoice Spotlights
Learn how you can use rich social content to increase organic search traffic to your category pages.
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The Conversation Index »

As an insider in the conversation between shoppers, retailers and brands, we gather valuable insights you can use.

White papers »

We stay ahead of the curve in social commerce strategy, researching topics that matter and sharing them here.

Social commerce statistics »

Compiled by our own researchers and analysts, this is the most comprehensive list of social commerce stats around.

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View our library of social commerce strategy videos. Explore the gallery by theme, topic, person or company.

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Social commerce statistics

Nearly two-thirds of consumers (61%) use search engines to help them in their product research decisions leading up to purchase.

Econsultancy, July, 2010

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