Research and insight

Bazaarvoice is a leader in user-generated content marketing solutions. Check here for hard-hitting consumer research and insights, and join the discussion about user-generated content strategy.

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Featured Webinar
Consumer-Generated Content: How best-in-class brands and retailers get it right
Consumer-Generated Content: How best-in-class brands and retailers get it right
Tuesday April, 18 | 1 PM CDT
Consumers are more connected and empowered than ever before – and every shopping journey is shaped by an unprecedented amount of information, opinion, and conversation. Marketing has never been harder or more exciting as we face the promise – and challenges - of mobile, omni-channel, personalization, and social.
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Infographic
Morning Bell for Marketers: Your Back-to-School Advertising Cheat Sheet
Morning Bell for Marketers: Your Back-to-School Advertising Cheat Sheet
With back to school budgets on the rise, retailers face an optimistic outlook heading into the summer months. Now is the time for advertisers to hit the books and craft a strategic digital advertising strategy. Find out the big trends to watch for 2017.
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CGC Index
CGC Index, Volume 2
Learn how the world's best brands and retailers drive business value with consumer-generated content.
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Featured White Paper
How Brands Find, Reach, and Win Consumers with Bazaarvoice and Consumer-Generated Content
In this e-book, learn how a diverse set of brands partnered with Bazaarvoice to successfully harness the power of consumer-generated content (CGC) to increase awareness, improve consideration, and drive sales conversion while turning customers into brand advocates.
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Featured eBook
Separating Signal From Noise
Predictable shopping patterns, once so fundamental to marketing and advertising strategy, have gone by the wayside.
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Featured video
Bazaarvoice Spotlights
Bazaarvoice Spotlights
Learn how you can use rich social content to increase organic search traffic to your category pages.
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CGC Index »

Learn how the world's best brands and retailers drive business value with consumer-generated content.

White papers »

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Social commerce statistics »

Compiled by our own researchers and analysts, this is the most comprehensive list of social commerce stats around.

Video gallery »

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Social commerce statistics

After seeing a brand response to a review, 71% of consumers change their perception of the brand.

"The Conversation Index Vol. 6", Bazaarvoice, January, 2014

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