Research and insight

Bazaarvoice is a leader in user-generated content marketing solutions. Check here for hard-hitting consumer research and insights, and join the discussion about user-generated content strategy.

From our blog
Featured Webinar
What's in a review?
What's in a review?
Wednesday April, 20 | 4 PM CDT
The holistic value of a healthy consumer-generated content (CGC) program extends beyond conversion lift to an e-commerce site - and analytics show the performance of your word-of-mouth program. Do you know the value your CGC brings in actual dollars - and how you compare to your competitors?
See all webinars »
Infographic
Consumer Holiday Shopping Insights: Black Friday and Cyber Monday 2016
Consumer Holiday Shopping Insights: Black Friday and Cyber Monday 2016
The Bazaarvoice network served 5B reviews, photos, questions, answers and other consumer-generated content over Black Friday and Cyber Monday 2016.
See all infographics »
Featured Resources
Social Trends Report
In our latest installment of the Social Trends Report, we outline five critical trends that are shaping the digital marketplace.
See all white papers »
The Conversation Index
Learn how consumer-generated content is changing shopping behavior online and in stores
Volume 9: Learn how consumer-generated content is changing shopping behavior online and in stores
Don't miss our 33-page guide to the latest developments in consumer-generated content (CGC). We cover everything you need to know about the state of CGC, from the changing way consumers make high-value purchases like automobiles, to how they select food retailers and financial services.
The Conversation Index archive >
Featured video
Bazaarvoice Spotlights
Bazaarvoice Spotlights
Learn how you can use rich social content to increase organic search traffic to your category pages.
See all videos »

Social commerce statistics

Sentiment in the Travel vertical spikes in the Summer travel season.

"The Conversation Index Vol. 1", Bazaarvoice, September, 2011

See all social commerce statistics »

The Conversation Index »

As an insider in the conversation between shoppers, retailers and brands, we gather valuable insights you can use.

White papers »

We stay ahead of the curve in social commerce strategy, researching topics that matter and sharing them here.

Social commerce statistics »

Compiled by our own researchers and analysts, this is the most comprehensive list of social commerce stats around.

Video gallery »

View our library of social commerce strategy videos. Explore the gallery by theme, topic, person or company.

Social feeds