Press coverage

We're proud of the thought leadership you can find in Bazaarvoice. Check out some of our recent coverage below.

January 31, 2018

The ROBO Economy: How Online Reviews Influence Offline Sales

Although the "death of brick-and-mortar" was frequently discussed throughout 2017, it's clear now that the idea was more fiction than fact: During the holidays, brick-and-mortar stores actually posted year-over-year sales gains.

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January 26, 2018

Four ways ratings and reviews can reduce returns

By featuring ratings and reviews on their e-commerce sites, retailers give shoppers a better understanding of the products they’re considering and can help set expectations about functionality and usability.

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January 18, 2018

Talent 2018: 5 Recruiting and Hiring Predictions for the Coming Year

What do you think will be the biggest trend in hiring in 2018?

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January 4, 2018

Almost half of in-store purchases start with online reviews

While brick-and-mortar still has a solid place in the retail world, the path to purchase is continuing to change. As many as 45% of all physical store shoppers read online reviews before making a purchase, a 15% increase from last year.

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January 4, 2018

Study: Consumer-generated content gives in-store sales a jolt

More consumers crave consumer-generated content (CGC) - and retailers' in-store sales are reaping the benefits.

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December 29, 2017

Brands That Bet Big on Customer Data in 2017

In the last few years, brands have found creative ways to make consumer data work for them. Whether it's informing marketing strategy or retail experience, customer data is the new gold standard.

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December 7, 2017

How to Capitalize on Shoppers' New Year's Resolutions

After the holiday season winds down and all of the indulging, overspending and overeating has passed, consumers quickly turn their attention to the new year and their resolutions.

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December 7, 2017

Three Resolutions for Data-Driven Marketers in 2018

This time of year is ripe for reflection and goal-setting. It's a time when companies can look back and take stock of the past year: what worked, what didn't, and what lessons can be applied to the year ahead.

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December 1, 2017

These retailers are #crushingit on social this holiday season

It's prime time for retailers to get involved in the social scene. Here's who's doing it best - and how.

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December 1, 2017

Original Onboarding Options from 4 HR Leaders

How HR leaders are taking onboarding to new heights by creatively engaging new hires in their companies’ cultures and teams.

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November 29, 2017

Why some Austin tech companies are offering more paid time off for new parents

Bazaarvoice is among of a number of Austin-area tech companies that in the past two years have extended the paid leave it offers new parents.

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November 27, 2017

Cyber Monday is on track to smash previous records

Cyber Monday is on track to become the biggest online shopping day ever in the U.S., with shoppers expected to spend $3.38 billion in online sales as of late afternoon.

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November 21, 2017

How to find the best deals on Black Friday

Black Friday, when businesses big and small compete for your cash, is nearly here, and it can be overwhelming trying to keep track of where the best sales are. Fortunately, NBC business correspondent Jo Ling Kent joins TODAY to help.

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November 13, 2017

Visual content is critical for online retailers

Tom Newbald, the marketing and customer experience director at online beauty retailer Feelunique, pens his tips on why increasing online engagement with and between customers leads to better conversion and transaction rates.

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November 10, 2017

3 ways to reach Gen Z during the holidays

The youngest generation might not be the biggest spenders, but they have influence over family purchases - and they're growing up fast.

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November 6, 2017

Black Friday, Cyber Monday Are Big Business for Consumer Electronics

Consumers’ fascination with personal tech will continue to make the holidays a critical shopping window for marketers in the consumer electronics category. So, what do marketers need to know about this category in order to convince and convert?

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November 1, 2017

2018 Marketing Predictions From The C-Suite

Toward the end of every year, I ask CEOs, CMOs, authors, executive recruiters and other experts from a variety of industries and backgrounds to weigh in on what will be hot for marketers in the upcoming year. From cybersecurity to AI to social media to impact in the boardroom, this year’s predictions do not disappoint.

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November 1, 2017

Online Product Reviews Can Boost In-Store Sales Up To 75%

For every incremental $1 sold online in the apparel and accessories category, an additional $2.21 is sold in-store as a result of reading a review, according to data released Wednesday.

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October 27, 2017

10 of the best digital marketing stats we’ve seen this week

This week we’ve got news about ad fraud, seasonal emails, and mobile tech. If the roundup isn’t enough to satisfy, be sure to head over to the Internet Statistics Compendium for lots more.

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October 25, 2017

Is Halloween the new Christmas?

Spooky as it sounds, but Halloween is, if not the new Christmas, but the start of the Christmas shopping season.

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October 25, 2017

Coach, Kate Spade Bags Lead in Pre-holiday Trending Accessories

Bazaarvoice has released new insights for the holidays showcasing popular accessories leading up to a heavy shopping occasion.

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October 23, 2017

Companies are turning to mission statements to help steer operations

Companies are increasingly putting their purpose on paper through mission statements. The practice is not new, but more companies appear to be developing their first ones and fine-tuning those they have.

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October 19, 2017

Simply Hiring More Women Isn't Enough to Fix Tech's Gender Issue

There's an undeniable lack of female employees in the tech industry. Even though many companies have started diversity programs and set goals to hire more women, the situation isn't improving. But perhaps the problem is that the lack of women tech stars is being approached incorrectly.

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October 19, 2017

Millennials turn to Pinterest, Facebook for Halloween

A study by Bazaarvoice found that Halloween costume research kicked off during the third week of September.

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October 11, 2017

When it comes to data-driven campaigns, marketers are demanding more

Data is the lifeblood of successful digital campaigns today and its use is nearly ubiquitous across major brands and agency partners.

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October 10, 2017

Why Gen Z might signal the end of demographic targeting as we know it

The age group, which now has $44 billion in direct purchasing power, thinks far differently about gender and race than previous teen cohorts, experts at Advertising Week said.

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October 9, 2017

Toy Retailers Should Prepare for the Long Holiday Season

It wouldn't be the holidays without children making their lists and checking them twice.

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September 14, 2017

Agencies and marketers “lacking data transparency”

While there is increased data usage in the industry, the lack of transparency is still quite high – both the sources and quality of data are misunderstood and mistrusted, with 64% of marketers surveyed saying that they are not fully clear on the origins of their data sources, according to new research.

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September 14, 2017

How can Austin tech companies become more diverse? Voices from inside the industry

11 prominent Austin voices - from CEOs to the mayor - weigh in on what Austin can do to improve its diversity.

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September 12, 2017

Bazaarvoice Launches Brand Edge Ratings Platform

Bazaarvoice has launched Brand Edge, a solution designed to enable brand marketers to quickly collect influential consumer ratings and reviews and distribute them directly to retail e-Commerce sites in the Bazaarvoice Network.

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Press contacts

For all press inquiries, please contact:

Alison Kwong
Public Relations Manager North America
Tel: +1 (512) 551-6285

Maria Di Martino
Public Relations Manager EMEA
Tel : +44 (0)2080801152

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