Press coverage

We're proud of the thought leadership you can find in Bazaarvoice. Check out some of our recent coverage below.

June 12, 2017

IDG CMO Perspectives: Sara Spivey, Bazaarvoice

Sara Spivey, Chief Marketing Officer of Bazaarvoice, discusses how Bazaarvoice uses segmentation to reach the right audience, the importance of data in delivering personalized customer experiences and why face-to-face events are still valuable for building relationships with prospects and clients.

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June 9, 2017

Generation Z looking to identify with brands

Generation Z (loosely defined as those born between 1995-2012) is not as share-happy as its millennial predecessors. Members of Gen Z strategically consider how and what they post on their online social platforms.

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June 7, 2017

How Debenhams increases conversion with online reviews

After an initial struggle convincing Debenhams to get on board with ratings and reviews, the retailers’ UX design manager, Ben Mclellan, described how implementing customer feedback has increased conversion and sales online.

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May 18, 2017

Legendary Whitetails boosts conversion with a social media integration

The hunting apparel retailer publishes images on its websites that customers posted on social media of themselves with Legendary Whitetails products.

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May 5, 2017

Digital's Role In The Shopper Journey: 3 New Takeaways

Bazaarvoice tracked the shopping journeys of four shoppers looking for very specific items: the rice cooker, a computer, a purse and a refrigerator. The results reveal numerous sets of complex and sometimes lengthy shopper journeys, regardless of persona.

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May 5, 2017

7 Ways Retailers Can Capitalize on Mother's Day

How can you ensure your store gets its share of Mother’s Day dollars? With the following Mother’s Day marketing tips for retailers.

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April 30, 2017

Here's What These Execs Wish They Had Known at the Start of Their Careers

Wouldn't it be great if someone had advised you-and you would have listened-to not make certain mistakes in the first place?

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April 26, 2017

How to Climb the Corporate Ladder

In our first DMN Hall of Femme panel, panelists discussed how they navigated asking for what they need and how they work together and with male leadership.

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April 17, 2017

Bazaarvoice Spins Its Product Review Network Into A Data Play

CPG brands are among the highest-spending advertisers, but are at the mercy of e-commerce and retail companies that own the data.

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April 5, 2017

Five Ways to Impress Online Shoppers with Personalization

Personalization can be complex or simple, but it seems to pay off. What follows is a list of five personalization tactics from retailers and the services that support them.

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April 5, 2017

The grocery battle: traditional stores or click and collect online grocers

As online and offline experience merge, is partnering with a digital giant the only way brick-and-mortar grocery stores can survive? Social commerce solution company, Bazaarvoice, argues that good old-fashioned grocers have more power than they think, and the battle to fill shopping carts is not over.

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March 31, 2017

The 10 coolest offices in the UK, according to Glassdoor

Glassdoor UK, the jobs website that lets employees leave anonymous reviews and feedback on their employers, has compiled a list of the best offices in Britain.

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March 28, 2017

Bazaarvoice, TurnTo Networks team to boost consumer-generated content for retailers

Bazaarvoice and TurnTo Networks, both operators of platforms enabling consumer-generated content for retailers, have announced a partnership allowing TurnTo’s brand clients the opportunity to syndicate their ratings and reviews into the Bazaarvoice Retailer Network, which includes more than 5,000 retail and brand websites.

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March 28, 2017

Bazaarvoice-TurnTo Partnership Expands Depth of Consumer-Generated Reviews

Bazaarvoice and TurnTo Networks are partnering to enable TurnTo clients to syndicate their ratings and reviews into the Bazaarvoice Retailer Network.

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March 13, 2017

How to Know the Goals of Your Audience

You can't reach customers without knowing what they need.

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March 13, 2017

3 Tips For Getting And Using Product Reviews

In the lead-up to SXSW last week, Bazaarvoice, the product review software company, held their annual summit in Austin, Texas.

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March 12, 2017

Marketers can't win without being direct and honest, SXSW expert panel says

Authenticity in advertising isn’t just possible, it’s required if companies want to attract and retain customers in today’s business environment.

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March 6, 2017

Four Questions For: Sara Spivey

In what ways is technology changing marketing today?

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February 23, 2017

Why Data Targeting Was a Natural Fit for Cotton

The trade group that markets products made with cotton wanted to get the message of the fiber's breathability and quality closer to where consumers were actually shopping.

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February 6, 2017

Why You Should Let Millennial Employees Criticize Your Company

At Bazaarvoice, 73% of our employees are millennials - which is a lot. Members of this age group expect to make multiple career changes and work with multiple companies. There is an undeniable need for employers to understand what millennials value in their careers in order to attract and retain them.

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January 13, 2017

Consumer Reviews: A Perfect Fit For Apparel Retail

As apparel retailing moves further into online and mobile channels, CGC – particularly reviews talking about “fit” and “comfort” – have become vital sales aids.

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January 5, 2017

The 5 Offices We Envied Most In 2016

While we’re just getting into 2017, we spent a ton of time visiting offices all around Austin in 2016 – and you’ll see why this is one of the perks of the job.

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December 20, 2016

3 Austin tech companies share their recipes for building a collaborative office

The design work behind an Austin tech office can include an inviting lounge or break area, a game room with shuffleboard or a ping pong table, and an open floor plan without much in terms of closed-door offices.

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December 16, 2016

Sara Spivey on the Power of Online Reviews & How They Drive ROI

In this Marketing Nerds episode, Sara Spivey, Chief Marketing Officer at Bazaarvoice, joined SEJ Features Editor Danielle Antosz to discuss the power of online reviews and how to use them to drive ROI.

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December 6, 2016

Three Surprises That Await Newly Minted CEOs

Three CEOs discuss common issues that can plague first-timers.

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November 28, 2016

How This Lawn-Tool Maker Found Greener Shopper-Data Grass

It’s not often that someone is in the market to buy new lawn equipment. But every seven or eight years when that time rolls around manufacturers like Chervon want to be there.

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November 22, 2016

Office Matters

How a thoughtfully designed new work space is paying off for Bazaarvoice

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November 22, 2016

6 shopping trends that will dominate Black Friday 2016

Black Friday still looms large on the retail calendar, but digital disruptions and pre-holiday sales are redefining its role. Here’s what merchants need to know.

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November 16, 2016

Holiday Shoppers Are Mobile, Online and In-Store (Report)

With Thanksgiving one week away, retailers, brands and online retailers are all preparing for the busiest part of their year. However, it’s important to realize that online and in-store shoppers are largely one and the same.

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October 28, 2016

Still More Room To Please Shoppers

According to the latest research from the CMO Council, conducted in partnership with Bazaarvoice, while marketers have made strides in meeting the expectations of customers, there is still opportunity to reach deeper to create the competitive difference that cuts through the clutter, and leverage channels that truly make an impact.

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Press contacts

For all press inquiries, please contact:

Alison Kwong
Public Relations Manager North America
Tel: +1 (512) 551-6285

Maria Di Martino
Public Relations Manager EMEA
Tel : +44 (0)2080801152

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