Press coverage

We're proud of the thought leadership you can find in Bazaarvoice. Check out some of our recent coverage below.

November 13, 2017

Visual content is critical for online retailers

Tom Newbald, the marketing and customer experience director at online beauty retailer Feelunique, pens his tips on why increasing online engagement with and between customers leads to better conversion and transaction rates.

Read more »

November 10, 2017

3 ways to reach Gen Z during the holidays

The youngest generation might not be the biggest spenders, but they have influence over family purchases - and they're growing up fast.

Read more »

November 6, 2017

Black Friday, Cyber Monday Are Big Business for Consumer Electronics

Consumers’ fascination with personal tech will continue to make the holidays a critical shopping window for marketers in the consumer electronics category. So, what do marketers need to know about this category in order to convince and convert?

Read more »

November 1, 2017

2018 Marketing Predictions From The C-Suite

Toward the end of every year, I ask CEOs, CMOs, authors, executive recruiters and other experts from a variety of industries and backgrounds to weigh in on what will be hot for marketers in the upcoming year. From cybersecurity to AI to social media to impact in the boardroom, this year’s predictions do not disappoint.

Read more »

November 1, 2017

Online Product Reviews Can Boost In-Store Sales Up To 75%

For every incremental $1 sold online in the apparel and accessories category, an additional $2.21 is sold in-store as a result of reading a review, according to data released Wednesday.

Read more »

October 27, 2017

10 of the best digital marketing stats we’ve seen this week

This week we’ve got news about ad fraud, seasonal emails, and mobile tech. If the roundup isn’t enough to satisfy, be sure to head over to the Internet Statistics Compendium for lots more.

Read more »

October 25, 2017

Is Halloween the new Christmas?

Spooky as it sounds, but Halloween is, if not the new Christmas, but the start of the Christmas shopping season.

Read more »

October 25, 2017

Coach, Kate Spade Bags Lead in Pre-holiday Trending Accessories

Bazaarvoice has released new insights for the holidays showcasing popular accessories leading up to a heavy shopping occasion.

Read more »

October 23, 2017

Companies are turning to mission statements to help steer operations

Companies are increasingly putting their purpose on paper through mission statements. The practice is not new, but more companies appear to be developing their first ones and fine-tuning those they have.

Read more »

October 19, 2017

Simply Hiring More Women Isn't Enough to Fix Tech's Gender Issue

There's an undeniable lack of female employees in the tech industry. Even though many companies have started diversity programs and set goals to hire more women, the situation isn't improving. But perhaps the problem is that the lack of women tech stars is being approached incorrectly.

Read more »

October 19, 2017

Millennials turn to Pinterest, Facebook for Halloween

A study by Bazaarvoice found that Halloween costume research kicked off during the third week of September.

Read more »

October 11, 2017

When it comes to data-driven campaigns, marketers are demanding more

Data is the lifeblood of successful digital campaigns today and its use is nearly ubiquitous across major brands and agency partners.

Read more »

October 10, 2017

Why Gen Z might signal the end of demographic targeting as we know it

The age group, which now has $44 billion in direct purchasing power, thinks far differently about gender and race than previous teen cohorts, experts at Advertising Week said.

Read more »

October 9, 2017

Toy Retailers Should Prepare for the Long Holiday Season

It wouldn't be the holidays without children making their lists and checking them twice.

Read more »

September 14, 2017

Agencies and marketers “lacking data transparency”

While there is increased data usage in the industry, the lack of transparency is still quite high – both the sources and quality of data are misunderstood and mistrusted, with 64% of marketers surveyed saying that they are not fully clear on the origins of their data sources, according to new research.

Read more »

September 14, 2017

How can Austin tech companies become more diverse? Voices from inside the industry

11 prominent Austin voices - from CEOs to the mayor - weigh in on what Austin can do to improve its diversity.

Read more »

September 12, 2017

Bazaarvoice Launches Brand Edge Ratings Platform

Bazaarvoice has launched Brand Edge, a solution designed to enable brand marketers to quickly collect influential consumer ratings and reviews and distribute them directly to retail e-Commerce sites in the Bazaarvoice Network.

Read more »

September 12, 2017

Study: Marketers fear data quality is hurting digital ads

Relevant, personalized messages are key to driving engagement, yet the quality of sourced data is negatively impacting results. This was according to “More Data, More Problems: Trust, Transparency & Targeting in 2017.”

Read more »

August 29, 2017

Why Advertisers Need To Do Their Homework On Back-To-School Shopping

Back-to-school shopping is big business for retailers. How does it measure up to other shopping seasons? Behind the holidays, it’s the second-most-popular shopping window of the year, and for the past two years, shopper spend has increased by 10% or more. If that trend holds this year, back-to-school spend could surpass $80 billion.

Read more »

August 22, 2017

Young Talent: Why Your Professional Network Is as Important as Your Social Network

As the summer months come to an end, many upperclassmen and recent college graduates will be entering the first stages of their professional lives. Whether starting fall-semester internships or joining the workforce full-time, these young professionals face an exciting, pivotal moment that can also bring a little anxiety, uncertainty, and even fear.

Read more »

August 18, 2017

Physical Meets Digital in the Future of Retail

At this year's eTail East conference held in Boston's Back Bay, it was clear that data-driven retail is in the process of taking a huge leap beyond eCommerce.

Read more »

August 17, 2017

Survey: Consumers act on each other's visual content

Visual consumer-generated content such as pictures and videos is playing a key role in helping buyers make purchase decisions, according to a June survey of 3,000 online shoppers from Bazaarvoice.

Read more »

August 16, 2017

Data is the new currency, but are advertisers spending wisely?

Despite big investments in data, many marketers are headed into the key holiday season knowing little about their data partners or if they're reaching the right audiences.

Read more »

August 15, 2017

Every question you need to ask your advertising data provider

To help drown out the white noise, we've put together a checklist of questions that you should be asking any advertising data provider, prior to execution.

Read more »

August 8, 2017

Reviews Key to Offline Selling

It is no secret that reviews drive the sales of online merchandise, but according to Bazaarvoice, reviews are also pushing offline sales.

Read more »

August 4, 2017

Why retailers should embrace online reviews

Coast has unveiled a new responsive web platform which has allowed it to create a more seamless customer shopping journey both online and in store.

Read more »

July 25, 2017

Amplify Consumer-Generated Content to Boost ROI from Bazaarvoice CMO, Sara Spivey

Sara Spivey, CMO of Bazaarvoice discusses the trends in consumer-generated content (CGC), and elaborates on the opportunities that marketers should focus on to generate customer loyalty and enhance CX to succeed in the competitive martech environment.

Read more »

July 17, 2017

Ecommerce Product Releases: July 17, 2017

Here is a list of product releases and updates for mid-July from companies that offer services to online merchants.

Read more »

July 11, 2017

How to attract lots of quality online reviews to your ecommerce store

Ratings and reviews are invaluable for online and in-store sales, web engagement, SEO, customer service, reducing returns, merchandising, marketing, and product development. But how do you build and sustain a wealth of quality reviews across your own sites and those of your partners?

Read more »

July 10, 2017

Prime Day predictions are in

Prime Day is almost upon us, and analysts' predictions are in. Given the momentum of the first two years and the previous announcement that Amazon will start deals earlier (and include bonus deals for voice-activated purchases), the probability of greater sales than in 2016 is quite good.

Read more »

Press contacts

For all press inquiries, please contact:

Alison Kwong
Public Relations Manager North America
Tel: +1 (512) 551-6285

Maria Di Martino
Public Relations Manager EMEA
Tel : +44 (0)2080801152

Latest Press Releases

Press release archive »

Social feeds