We're proud of the thought leadership you can find in Bazaarvoice. Check out some of our recent coverage below.
June 12, 2017
Sara Spivey, Chief Marketing Officer of Bazaarvoice, discusses how Bazaarvoice uses segmentation to reach the right audience, the importance of data in delivering personalized customer experiences and why face-to-face events are still valuable for building relationships with prospects and clients.
June 7, 2017
After an initial struggle convincing Debenhams to get on board with ratings and reviews, the retailers’ UX design manager, Ben Mclellan, described how implementing customer feedback has increased conversion and sales online.
May 18, 2017
The hunting apparel retailer publishes images on its websites that customers posted on social media of themselves with Legendary Whitetails products.
May 5, 2017
Bazaarvoice tracked the shopping journeys of four shoppers looking for very specific items: the rice cooker, a computer, a purse and a refrigerator. The results reveal numerous sets of complex and sometimes lengthy shopper journeys, regardless of persona.
April 30, 2017
Wouldn't it be great if someone had advised you-and you would have listened-to not make certain mistakes in the first place?
April 17, 2017
CPG brands are among the highest-spending advertisers, but are at the mercy of e-commerce and retail companies that own the data.
April 5, 2017
Personalization can be complex or simple, but it seems to pay off. What follows is a list of five personalization tactics from retailers and the services that support them.
April 5, 2017
As online and offline experience merge, is partnering with a digital giant the only way brick-and-mortar grocery stores can survive? Social commerce solution company, Bazaarvoice, argues that good old-fashioned grocers have more power than they think, and the battle to fill shopping carts is not over.
March 31, 2017
Glassdoor UK, the jobs website that lets employees leave anonymous reviews and feedback on their employers, has compiled a list of the best offices in Britain.
March 28, 2017
Bazaarvoice and TurnTo Networks, both operators of platforms enabling consumer-generated content for retailers, have announced a partnership allowing TurnTo’s brand clients the opportunity to syndicate their ratings and reviews into the Bazaarvoice Retailer Network, which includes more than 5,000 retail and brand websites.
March 28, 2017
Bazaarvoice and TurnTo Networks are partnering to enable TurnTo clients to syndicate their ratings and reviews into the Bazaarvoice Retailer Network.
March 12, 2017
Authenticity in advertising isn’t just possible, it’s required if companies want to attract and retain customers in today’s business environment.
February 6, 2017
At Bazaarvoice, 73% of our employees are millennials - which is a lot. Members of this age group expect to make multiple career changes and work with multiple companies. There is an undeniable need for employers to understand what millennials value in their careers in order to attract and retain them.
January 13, 2017
As apparel retailing moves further into online and mobile channels, CGC – particularly reviews talking about “fit” and “comfort” – have become vital sales aids.
December 20, 2016
The design work behind an Austin tech office can include an inviting lounge or break area, a game room with shuffleboard or a ping pong table, and an open floor plan without much in terms of closed-door offices.
December 16, 2016
In this Marketing Nerds episode, Sara Spivey, Chief Marketing Officer at Bazaarvoice, joined SEJ Features Editor Danielle Antosz to discuss the power of online reviews and how to use them to drive ROI.
November 28, 2016
It’s not often that someone is in the market to buy new lawn equipment. But every seven or eight years when that time rolls around manufacturers like Chervon want to be there.
November 22, 2016
Black Friday still looms large on the retail calendar, but digital disruptions and pre-holiday sales are redefining its role. Here’s what merchants need to know.
November 16, 2016
With Thanksgiving one week away, retailers, brands and online retailers are all preparing for the busiest part of their year. However, it’s important to realize that online and in-store shoppers are largely one and the same.
October 28, 2016
According to the latest research from the CMO Council, conducted in partnership with Bazaarvoice, while marketers have made strides in meeting the expectations of customers, there is still opportunity to reach deeper to create the competitive difference that cuts through the clutter, and leverage channels that truly make an impact.