Press coverage

We're proud of the thought leadership you can find in Bazaarvoice. Check out some of our recent coverage below.

February 6, 2017

Why You Should Let Millennial Employees Criticize Your Company

At Bazaarvoice, 73% of our employees are millennials - which is a lot. Members of this age group expect to make multiple career changes and work with multiple companies. There is an undeniable need for employers to understand what millennials value in their careers in order to attract and retain them.

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January 25, 2017

'Hamilton' cast member adds Broadway star power to Austin company's annual summit

What does Bazaarvoice Inc., the Austin business behind a string of e-commerce customer interaction tools, have in common with the Broadway sensation “Hamilton”? That is what attendees at the company’s 2017 summit will find out.

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January 24, 2017

How To Take Advantage Of The Super Bowl TV Rush: Three Tips For Brands and Retailers

As February approaches, Super Bowl season is in full effect as teams, fans and brands prepare for the big day. While the Patriots and Falcons prepare for the game and brands scramble to produce the $5,000,000 minimum TV commercial, consumers have another mission - to buy a new TV in time for kickoff.

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January 13, 2017

Consumer Reviews: A Perfect Fit For Apparel Retail

As apparel retailing moves further into online and mobile channels, CGC – particularly reviews talking about “fit” and “comfort” – have become vital sales aids.

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December 20, 2016

3 Austin tech companies share their recipes for building a collaborative office

The design work behind an Austin tech office can include an inviting lounge or break area, a game room with shuffleboard or a ping pong table, and an open floor plan without much in terms of closed-door offices.

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December 16, 2016

Sara Spivey on the Power of Online Reviews & How They Drive ROI

In this Marketing Nerds episode, Sara Spivey, Chief Marketing Officer at Bazaarvoice, joined SEJ Features Editor Danielle Antosz to discuss the power of online reviews and how to use them to drive ROI.

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December 6, 2016

Three Surprises That Await Newly Minted CEOs

Three CEOs discuss common issues that can plague first-timers.

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November 28, 2016

How This Lawn-Tool Maker Found Greener Shopper-Data Grass

It’s not often that someone is in the market to buy new lawn equipment. But every seven or eight years when that time rolls around manufacturers like Chervon want to be there.

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November 22, 2016

Office Matters

How a thoughtfully designed new work space is paying off for Bazaarvoice

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November 22, 2016

6 shopping trends that will dominate Black Friday 2016

Black Friday still looms large on the retail calendar, but digital disruptions and pre-holiday sales are redefining its role. Here’s what merchants need to know.

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November 16, 2016

Holiday Shoppers Are Mobile, Online and In-Store (Report)

With Thanksgiving one week away, retailers, brands and online retailers are all preparing for the busiest part of their year. However, it’s important to realize that online and in-store shoppers are largely one and the same.

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October 28, 2016

Still More Room To Please Shoppers

According to the latest research from the CMO Council, conducted in partnership with Bazaarvoice, while marketers have made strides in meeting the expectations of customers, there is still opportunity to reach deeper to create the competitive difference that cuts through the clutter, and leverage channels that truly make an impact.

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October 26, 2016

The Power of User-Generated Content and Reviews Stimulates Millennial Purchase Behavior

A new demand curve has been set as a result of platforms like Amazon, Yelp and Trip Advisor that have revolutionized the way consumers access information about the products they buy. This is especially true for millennial parents.

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October 25, 2016

What Building a Strong Team and Baking a Cake Have in Common

The Leadership Insiders network is an online community where the most thoughtful and influential people in business contribute answers to timely questions about careers and leadership. Today’s answer to the question, “How do you build a strong team?” is written by Gene Austin, CEO of Bazaarvoice.

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October 18, 2016

Bazaarvoice adds ad targeting platform based on consumer intent

Moving beyond reviews and ratings, the company can now deliver ads to 75% of all US shoppers, based on their product viewing and purchases.

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October 4, 2016

With the rise of incentivised reviews, authenticity matters more than ever

Following a recent report analysing 7 million Amazon product reviews, which revealed extensive bias in incentivised reviews, the industry has come under pressure to re-evaluate customer feedback process. Incentivised reviews, which work by providing the reviewer with the reviewed item for free, or at a discounted price, are considered to affect the final result, as, in fear of getting ‘blacklisted’ from certain brands, reviewers may not always disclose the ‘incentive’.

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September 12, 2016

Influencer Marketing With A CGC Twist

In a world where 92% of consumers trust recommendations from other people over brand messaging, companies must harness and optimize the voice of influencers to build and retain a following.

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September 6, 2016

The Rise of Consumer-Generated Content for Luxury Brands

New technologies and a ‘push’ on all things digital have led to fashion brands and retailers becoming increasingly customer-centric says Maria Di Martino, Senior PR Manager EMEA at Bazaarvoice.

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August 31, 2016

How Mobile, Retail and Consumer-Generated Content Drive Sales

User-generated content relating to your brand is an excellent way to engage a community. An interesting test case for this approach is the retail sector, which seems quite happy to adopt new ways to reach and cater to customers. An infographic from Bazaarvoice examines the interplay between mobile, retail and consumer-generated content.

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August 22, 2016

Make the Tough Decision: The View from the Other Side with Gene Austin, CEO of Bazaarvoice

We’ve talked to startups, financial institutions, and even dads. What about a company that has graduated from the startup stage to being publicly traded? How is this different? How is this the same? If you were ever curious about how managing and leading a company changes as it grows, this episode is for you.

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August 11, 2016

8 Creative Onboarding Practices That Take Employees Outside

These companies combine necessary training with fun activities that start team building from the first day on the job.

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August 2, 2016

Prepare your company for Black Friday in 3 easy steps

While shoppers may not have Black Friday on their minds yet, brands and retailers should already be preparing internally. With a well-executed plan, they can ensure that their infrastructure is equipped to deal with the IT pressures accompanying this hectic weekend.

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July 29, 2016

Consumers have spoken: 2016 is the year of “webrooming”

It’s no secret that shopping in the last decade has been an evolving journey between in-store and online environments. And as consumers’ interest in online grows, retailers are becoming increasingly concerned about the effect that showrooming – the newly adopted shopping behavior where consumers research items in-store and then purchase a cheaper alternative online – is having on their brick-and-mortar business.

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July 28, 2016

Austin's Retail Tech Scene is Heating Up: Here are 10 Companies to Watch

Companies like Starmount, the retail inventory management and point of sale software company acquired earlier this month by Infor, Bazaarvoice, Shelfbucks and RetailMeNot have put Austin on the map as an emerging retail tech hub.

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July 28, 2016

Tech firms’ new recruiting tool: Unlimited time off

Leah Pasch, a technical writer at, will be taking three weeks off in October for a dream vacation to Europe. As she planned the trip, one thing she didn’t have to worry about was using up too much of her vacation time.

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July 27, 2016

12 Types of Data IT Can’t Afford to Overlook

Your organization probably already has more data than it knows what to do with. Yet, it’s quite likely you’re overlooking, disregarding, unaware of, or unable to access important information that could directly affect analyses and business outcomes.

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July 26, 2016

Back-to-School Shoppers and Retailers Alike Look to Digital Advertising

This week, we take a look at how back-to-school advertisers are increasingly engaging with customers on digital as consumer preference shifts in a mobile world.

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July 22, 2016

One on One: Sara Spivey Talks About the Data Goldmine

Kim Davis sits down with Sara Spivey of Bazaarvoice to talk about her journey from technologist to marketer, and how Bazaarvoice leveraging data from its heritage crowdsourced review business to recreate itself as a digital data marketing company.

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July 18, 2016

8 Things Entrepreneurs Need to Know

3 Ways to Get More from Your Blog, 5 Security Threats to Be Aware Of, You Can Take a Vacation and Other Things Entrepreneurs Need to Know.

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June 20, 2016

Back-to-School Shopping Is Already Happening

Back-to-school season is already looming, and Bazaarvoice indicates that the early birds have already started their shopping.

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Press contacts

For all press inquiries, please contact:

Alison Kwong
Public Relations Manager
Tel: +1 (512) 551-6285

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