Trust and authenticity isn’t optional, actionable insights are table stakes, and showing up where your customers are IS the conversation. Over the past two months, we have rolled out new features designed to help clients succeed in the ever-evolving shopper journey. These innovations are focused on helping brands and retailers show up in the right way at the right time in an authentic way for their consumers.
Building unwavering trust
In an era where authenticity is more critical than ever, we’re dedicated to safeguarding the integrity of User-Generated Content (UGC). We’re proud to introduce enhancements that boost consumer confidence and ensure content is genuine and reliable throughout the shopper’s decision-making process.
- Intelligent Trust Mark™: Provides a scalable, automated way to protect the trust shoppers place in reviews. The Intelligent Trust Mark bolsters brand and retailer credibility, helping shoppers feel confident at crucial points in their journey. It’s free because protecting authenticity is a core responsibility, not an upsell. Learn about eligibility and implementation here.
- Accessibility improvements: Email templates and Hosted Display v2 apps are now certified against Web Content Accessibility Guidelines (WCAG) 2.2 AA and Enhanced Accessibility Accessibility (EAA) standards. These improvements support a more inclusive and user-friendly experience for everyone. All shoppers access vital information and UGC, regardless of their needs, strengthening trust and demonstrating a commitment to all consumers.
- Proof of purchase for Bazaarvoice sampling: Require Influenster members to confirm they’ve tried a product and include a media attachment with their Bazaarvoice Deals review. Clients receive even more authentic content and are guaranteed visual content with every review, directly impacting the authenticity seen by shoppers.
- Passing order ID and incentivized review flag: Maintain accurate review attribution and support regulatory compliance with the automatic passing of Order ID and an Incentivized Review Flag through our review collection methods. This improves data quality and enhances the client experience, ensuring the trust signals seen by shoppers are clear and compliant.
Unlocking deeper reporting insights
Understanding performance is key to refining strategy. Our latest reporting enhancements provide unprecedented visibility and control over data, helping enable smarter, data-driven decisions that can directly optimize the shopper journey.
- Custom category attributes in reports: Utilize custom category attributes in R&R Key Metrics reports, Q&A Key Metrics reports, and review/question exports. Gain more granular insights for better analysis, allowing for a more nuanced understanding of how content influences shoppers.
- New reporting filters: Filter by questions without an answer, questions with an answer, and questions without staff answers in Q&A and R&R reports, including the ability to access direct links to Manage Content from the Q&A and R&R exports.
- Review summary reporting: Filter by review summary within the Conversion Impact Report and Conversion Impact Dashboard. Gain crucial insights for adoption and optimization and understand how the impact of review summaries guides shoppers more effectively.
- Onsite revenue reporting for sampling campaigns: View actual onsite revenue generated from sampling campaign reviews. This powerful insight allows Bazaarvoice Sampling customers to confidently prove the return on investment (ROI) of sampling efforts from a revenue perspective, demonstrating how UGC directly impacts the purchasing phase of the shopper journey.
- DM rights request insights: Gain a complete 360-degree view of rights request approval rates. Clear performance insights are provided for direct messages (DMs) alongside comments, offering a unified view of the entire strategy to refine outreach and boost approval rates for compelling UGC that influences shoppers.
- Contextual Commerce insights portal: Gain direct, on-demand access to your program’s performance data, including both revenue metrics and campaign details. This empowers your team with a centralized, real-time view of results, making it easier to track and understand the full impact of your Contextual Commerce campaigns.
- Enhanced email pipeline failure feedback: Receive a comprehensive summary of any feed processing issues automatically via email. This enhancement ensures timely visibility, enabling quicker resolution and improved data integrity.
Amplifying your network presence
Expand your reach across the network and streamline content acquisition and management. These exciting network and creator-focused updates ensure your brand’s story is everywhere it needs to be, contributing to a more comprehensive and impactful shopper journey.
- Self-service product matching: Address product matching gaps directly in our new Network app within the Bazaarvoice Portal. Self-service product matching enhances the syndication experience and reduces manual effort, ensuring relevant UGC reaches shoppers where they discover products.
- Organic content boosts for ReviewSource: ReviewSource products are now placed front and center on Influenster through a new gamified experience. This generates new reviews and ensures more organic content generation throughout a contract. This broadens the content available to shoppers, aiding in their discovery phase.
- Creator auto rights approval: Configure campaign proposals with BV rights. Vibe Creator Marketing clients seamlessly use approved creator content for distribution on the Visual Syndication Network (VSN), enriching the visual content available to shoppers.
- Distribute review media from sampling: Drive more value from Bazaarvoice Sampling campaigns by distributing media generated with reviews. Usage rights are automatic, product tagging is built-in, and content can be sent onsite, to retail, or across social channels with a single click, providing more compelling touchpoints throughout the shopper journey.
Key product area enhancements
Beyond these core pillars, significant improvements have been rolled out across specific product areas, designed to make daily workflows more efficient and campaigns more impactful.
Ratings & Reviews
- Keyword filters onboarding automation: Streamline the onboarding process for the keyword filters feature. We’ve automated API key generation and configuration, significantly reducing manual effort and speeding up enablement, ultimately leading to better filtered content for shoppers.
- Looking for all the latest functionality moved over from Workbench to Portal? Check that out here.
Vibe
- Social inbox Instagram DMs: Respond to communities via Instagram direct messages directly within the Social Inbox. This unifies social media management, enabling faster engagement that influences a shopper’s perception.
- Enhanced review workflow in content review feature: Manage and approve creator content directly within Vibe, streamlining campaign execution and ensuring better visibility and control. Creators submit content for review and receive approval directly within Vibe, speeding up the availability of fresh UGC for shoppers.
- Integrated creator payments and taxation: Unlock stronger, more scalable creator relationships with streamlined payments and tax management. Load funds into a Vibe Wallet to pay creators directly. Automate payout workflows and view transaction history. Creators choose their payout method and upload tax forms. Track spend by campaign and payment status, and creator-related tax obligations are managed by Bazaarvoice.
- Campaign tasks in Vibe for Bazaarvoice Sampling clients: Track sampling campaign tasks directly in Vibe. New alerts and task lists streamline communications and help launch campaigns faster with clearer visibility into project to-do lists, leading to quicker content generation that impacts the shopper journey.
- Custom cover images for YouTube and Pinterest: Add custom cover images to Pinterest and long-form YouTube videos directly within Vibe. Capture audience attention and reinforce brand identity. Boosting engagement and maintaining brand consistency is achieved, drawing shoppers in visually.
- Instagram engagement rate update: Gain a more complete and accurate picture of content performance with Instagram engagement rate calculations now including shares and saves, alongside likes and comments. Insights into content that resonates with shoppers are provided.
Contextual Commerce
- Integration with Ratings & Reviews and Vibe: Leverage your best Ratings & Reviews and Vibe social content directly within your Contextual Commerce messages. Contextual Commerce’s decision engine intelligently selects your most persuasive content, from a high-engagement creator post to a compelling product review, and delivers it to shoppers at the perfect moment to drive a conversion.
General platform improvements
- French and German knowledge bases: Get the help you need with Bazaarvoice products now available with French and German language support in the Bazaarvoice Knowledge Base.
With these releases, build stronger connections, gain deeper insights, and drive even greater success. It’s time to put these powerful new capabilities to work – jump into the Bazaarvoice platform today and elevate your programs!