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With 80% of consumers being more likely to buy from a company that provides a tailored experience, shoppers want to be seen, heard, and treated as individuals [1].

Clients eligible to use the Bazaarvoice API, can now access the email address associated with a specific customer’s content submission to turn more buyers into lifelong customers by enriching customer interactions, customer profiles, and workflows outside of the Bazaarvoice platform.

For example:


  • Marketers: Include/exclude customers from promotional campaigns based their product rating.
  • Customer Service Agents: Understand what customer left a specific review and contact them accordingly. 
  • E-commerce Managers: Analyze the profiles of customers who rate products poorly vs. positively.
  • And more!

Add this new data point to your personalization strategy!

Learn more with this API documentation.

*For any consumer to be added to a promotional campaign or contacted, the appropriate consent must be acquired through an opt-in process when the email address is acquired.

[1] Epsilon, The Power of Me Study