DIY consumers are online, but are you speaking their digital language? DIY retailers are facing challenging times as total sales in the industry continue to fall by an astounding 40% year-on-year across the UK. With a fifth of all retail spending taking place online, it’s clear that DIY retailers must enhance their digital strategies to keep up with this transformation.
But there’s good news, 60% of the UK consumers we surveyed said that they’re planning to undertake some form of maintenance work over the next 12 months, this poses a great opportunity for DIY retailers to make a profit.
We commissioned investigative research with 4,200 consumers from across the UK, Germany and France to discover the current level of DIY brand awareness in Europe, what governs purchase decisions and the key drivers in enduring customer loyalty. This eBook details the results of this research and will provide you with the tools you need to make 2019 a success.
The main topics covered are:
- The key opportunities for DIY retailers in 2019
- The core barriers for European customers when undertaking DIY projects
- Strategies for DIY retailers to build and establish long-term trust with consumers