Summary
Watch this webinar with best practices provided by Econsultancy and Bazaarvoice and in-practice examples from La Redoute, this webinar and guide can help you assess your existing ratings and reviews strategy or create a business case for launching one.
Organizations can get closer to their customers than ever before. The feedback economy, which runs on star-ratings, reviews and other user-generated content (UGC), offers an unprecedented opportunity to easily and immediately engage in a dialogue with consumers.
A UGC program done right can increase the discoverability and awareness of your products, boost sales, help your business talk in the language of your customers, and provide you with a new touch point to create a dialogue.
Topics we’ll cover:
- The extent to which ratings and reviews have become a crucial part of customer decision making
- How to stand out and win customers at the digital shelf
- How to develop a reviews management strategy and track its ROI
- How to decide which vendor to use and which stakeholders to involve
Speakers
- Jim Clark
Commercial Research Director, Econsultancy - Emmanuel Gerbier
Director Client Success – EMEA, Bazaarvoice - Marion Felez
Digital Experience Dept. Shopping Tools & CGC Manager, La Redoute
