What shoppers want in a review

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  • Summary

    We’ve long preached that recency, quantity, and quality are the key building blocks for generating high-quality user-generated content (UGC). But our definition of quality has recently changed due to shifting consumer expectations and we tell you how during this webinar.

    Watch the on-demand webinar now to learn:

    • The three things shoppers look for in a ‘quality’ review
    • How many reviews shoppers expect a credible product to have and why
    • Why hundreds of reviews mean nothing if they’re not recent and how you can keep your reviews fresh
    • How shoppers evaluate user-generated content (UGC) on your site

    Get the inside scoop on the three pillars for a solid foundation for your UGC program and what quality means to shoppers today.

    What is user-generated content (UGC)?
    UGC is content shared by shoppers including ratings, reviews, photos, videos, questions, and more.
    Learn more about UGC here