Webinar

What shoppers want in a review

Shoppers know what they want. Because of that, consumers have become user-generated content (UGC) experts. They know what reviews, visuals, and ratings they want to see to feel comfortable making a purchase. And 40% of shoppers won’t purchase if there isn’t some form of UGC on the product page.

We’ve long preached that recency, quantity, and quality are the key building blocks for generating high-quality user-generated content (UGC). But our definition of quality has recently changed due to shifting consumer expectations and we tell you how during this webinar.

Watch the on-demand webinar now to learn:

  • The three things shoppers look for in a ‘quality’ review
  • How many reviews shoppers expect a credible product to have and why
  • Why hundreds of reviews mean nothing if they’re not recent and how you can keep your reviews fresh
  • How shoppers evaluate user-generated content (UGC) on your site

Get the inside scoop on the three pillars for a solid foundation for your UGC program and what quality means to shoppers today.

What is user-generated content (UGC)?
UGC is content shared by shoppers including ratings, reviews, photos, videos, questions, and more.
Learn more about UGC here

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