E-book
El estado del comercio minorista omnicanal
Es innegable. El panorama de las compras ha cambiado. Los consumidores son más exigentes que nunca e investigan los productos antes de comprarlos.
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Webinar
Shoppers know what they want. Because of that, consumers have become user-generated content (UGC) experts. They know what reviews, visuals, and ratings they want to see to feel comfortable making a purchase. And 40% of shoppers won’t purchase if there isn’t some form of UGC on the product page.
We’ve long preached that recency, quantity, and quality are the key building blocks for generating high-quality user-generated content (UGC). But our definition of quality has recently changed due to shifting consumer expectations and we tell you how during this webinar.
Watch the on-demand webinar now to learn:
Get the inside scoop on the three pillars for a solid foundation for your UGC program and what quality means to shoppers today.
What is user-generated content (UGC)?
UGC is content shared by shoppers including ratings, reviews, photos, videos, questions, and more.
Learn more about UGC here
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E-book
Es innegable. El panorama de las compras ha cambiado. Los consumidores son más exigentes que nunca e investigan los productos antes de comprarlos.
Read more
Webinar
The Federal Trade Commission recently outlined seven types of deceptive behaviors when it comes to reviews, and while these are not new, they are now...
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Webinar
Activating the creative forces of content creators and vibrant communities
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