Summary
We’ve long preached that recency, quantity, and quality are the key building blocks for generating high-quality user-generated content (UGC). But our definition of quality has recently changed due to shifting consumer expectations and we tell you how during this webinar.
Watch the on-demand webinar now to learn:
- The three things shoppers look for in a ‘quality’ review
- How many reviews shoppers expect a credible product to have and why
- Why hundreds of reviews mean nothing if they’re not recent and how you can keep your reviews fresh
- How shoppers evaluate user-generated content (UGC) on your site
Get the inside scoop on the three pillars for a solid foundation for your UGC program and what quality means to shoppers today.
What is user-generated content (UGC)?
UGC is content shared by shoppers including ratings, reviews, photos, videos, questions, and more.
Learn more about UGC here
