How to empower customers to tell your story with visual commerce

Savvy brands and retailers are taking advantage of visual commerce by pulling customer pictures onto their websites and into their social feeds. For marketers, the promise is strong: Your story, brought to life by your customers, unfiltered.

As a practice, visual commerce has ballooned alongside the explosive growth of social media platforms like Instagram and Facebook, which make it easier for consumers to share their experiences — and for brands and retailers to join the conversation.

With research and studies showing that consumers are more likely to buy from and trust brands that share visual customer content, the upshot is huge: Authentic stories from your customers that give shoppers an unvarnished look at what your products look like in the real world.

Based on our research and expertise in kickstarting visual commerce solutions for hundreds of brands, here are seven best practices you’ll want to follow to help your customers tell your story, unfiltered.