Webinar
Oak Furnitureland increases conversion by 248%
Leading UK furniture company, Oak Furnitureland, adopts user-generated content to improve conversion across e-commerce pages and bolster the brand’s promise of authenticity.
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Responding to reviews is a key way to establish a more personalized connection with customers.
Let’s face it – no matter how cool your brand is, or how well-received your products may be, you’re going to occasionally receive negative reviews. That’s just a fact. You’ve probably heard (maybe even from us) something along the lines of, “Negative reviews can actually be a good thing.” Believe it or not, this is true – so long as you’re proactive about reading and responding to new reviews.
Regardless of sentiment, one thing is certain – brands need to be quick about reading and responding to new reviews as they come in. Up to 70% of dissatisfied customers will do business with a company again if their complaint is resolved. Even with reviews that are overwhelmingly positive, the job is not done – you should be engaging with satisfied customers just as often as ones who aren’t. Responding to reviews in a proactive manner allows you to address customer issues as they occur, while also showing potential customers that you actually care.
This e-book takes a closer look at why responding to customer feedback is important, best practices for responding to negative and positive reviews, and how to respond to customer questions.
Webinar
Leading UK furniture company, Oak Furnitureland, adopts user-generated content to improve conversion across e-commerce pages and bolster the brand’s promise of authenticity.
Read moreE-book
One of the toughest challenges facing marketers (aside from shrinking budgets, juggling deadlines, and a looming recession, of course) is trying to keep ahead of...
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Double down on core hero products to stay ahead and reach more customers
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