The State of Social Commerce
Social commerce isn’t just about making your feed shoppable, it’s about delighting shoppers in an engaging and inspirational shopping journey. 76% of consumers active on social media enjoy making unexpected product discoveries.
Understanding how the best brands and retailers are taking full advantage of changes in consumer social purchasing behavior and product discovery is key. We’ll show you leading examples and talk about how our latest acquisition of Curalate can give you a powerful edge over the competition.
You will learn about:
- How leading platforms, retailers, and brands build their social commerce buyer journeys
- Why social commerce is not just about making your Instagram feed shoppable
- What changed during lockdown due to COVID
- Why now is the time to invest in your brand on social
- The future of social commerce
Brands that succeed in the coming decade will take advantage of this emerging revenue channel and understand what it takes to engage and get closer to customers.