E-book
Best practice guide: 6 ways to launch your product with a bang
Hint: It’s all about sharing your customer’s voice
Read moreInfographic
How brands and retailers are using the PESO framework to develop content strategies and define their channel mix
Today’s shoppers expect more personal, conversational connections and experiences with brands and retailers. But developing the right mix (and amount) of content with increasingly shrinking marketing budgets is tough. So how are marketers faring?
We surveyed over 400 brands and retailers worldwide to gain insights into their content challenges, key factors driving performance, and how they align their content efforts under challenging economic pressures.
Some overarching issues that stood out include:
E-book
Hint: It’s all about sharing your customer’s voice
Read moreWebinar
Petco recently leveraged UGC to increase awareness and conversion, resulting in higher quality reviews that turned shoppers into buyers.
Read moreE-book
How to turn social content into shoppable experiences that drive sales - wherever shoppers are.
Read more