E-book
El estado del comercio minorista omnicanal
Es innegable. El panorama de las compras ha cambiado. Los consumidores son más exigentes que nunca e investigan los productos antes de comprarlos.
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Infographic
How brands and retailers are using the PESO framework to develop content strategies and define their channel mix
Today’s shoppers expect more personal, conversational connections and experiences with brands and retailers. But developing the right mix (and amount) of content with increasingly shrinking marketing budgets is tough. So how are marketers faring?
We surveyed over 400 brands and retailers worldwide to gain insights into their content challenges, key factors driving performance, and how they align their content efforts under challenging economic pressures.
Some overarching issues that stood out include:
E-book
Es innegable. El panorama de las compras ha cambiado. Los consumidores son más exigentes que nunca e investigan los productos antes de comprarlos.
Read more
Webinar
The Federal Trade Commission recently outlined seven types of deceptive behaviors when it comes to reviews, and while these are not new, they are now...
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Webinar
Activating the creative forces of content creators and vibrant communities
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