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Death of the Cookie: How to survive (and thrive) in a post cookie world
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How brands and retailers are using the PESO framework to develop content strategies and define their channel mix
Today’s shoppers expect more personal, conversational connections and experiences with brands and retailers. But developing the right mix (and amount) of content with increasingly shrinking marketing budgets is tough. So how are marketers faring?
We surveyed over 400 brands and retailers worldwide to gain insights into their content challenges, key factors driving performance, and how they align their content efforts under challenging economic pressures.
Some overarching issues that stood out include:
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Achieve retail success with smart strategies and tools
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The buyer’s journey is nonlinear. Adequately promoting your product at every stage of its development can maximize sales, and beat the competition.
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