Ebook
How smart marketers use CGC to influence omnichannel shoppers.
Every day, people write ratings and reviews, post pictures, and give their unfiltered opinions about products and brands. And every day, consumers engage with product reviews and other types of consumer-generated content (CGC) to decide what to buy.
But people aren’t just engaging with CGC while shopping online. The continued rise of omnichannel shopping means people are increasingly researching products online and buying them offline.
With data from more than 4.59 million buying signals across nine countries and 30-plus global retailers, we’ve broken down how online reviews and other kinds of CGC impact what’s happening in the aisles across key product categories. In our guide, we:
Webinar
Increasing review volume is important for your business for a number of reasons, including increased SEO benefits, increased revenue, and more. By implementing an always-on review collection strategy coupled with targeted campaigns, you will collect more feedback and content from your customers, see higher average ratings across your products, and increase shopper confidence.
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Did you know that 54% of consumers internationally won’t buy a product if they suspect it has fake reviews? Neither did we until we surveyed 10,000 people across 5 different markets…the results were pretty interesting.
Read moreWebinar
Hear from our Bazaarvoice executive leaders in this 1-hour on-demand webinar where we uncover global trends shaping retail strategies in 2020 and how these trends strengthen the always-on shopping experience. Our VP of Global Client Success and VP of Corporate Development share industry-leading insights on these trends and discuss nuanced use cases.
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