Today's shopper knows what they're after – and your brand needs to give it to them. Hint: It's visual user-generated content.
As demonstrated time and again, in research report after report, people trust people more than brands. In a global study, 93% of respondents said that friends and family are the most trusted sources of information on brands and services.
As a brand operating in today’s marketing landscape, it’s important to realize that “friends and family” extends to online and social media communities. Digital and mobile technology have made it possible to connect with anyone, anywhere, with the swipe of a finger. Armed with the knowledge that your audience speaks to each other about your brand, you can unlock the gates to successful social visual strategy.