The Holiday Playbook 2025: Winning strategies for shopper engagement & conversion
Join us live for The Holiday Playbook 2025, where we’ll unpack:
Summary
Bake up your best holiday season yet!
The festive season is your biggest opportunity to win shoppers’ attention and loyalty. But in a world of endless scrolls and shrinking attention spans, standing out takes more than promos and pretty packaging.
Today’s shoppers start early, trust creators over ads, and shop where they scroll.
Holiday commerce is now social-first, trust-led, and always on.
We’ll also break down:
- Holiday journeys by generation and shopper type. Understanding holiday shopper behavior trends changes how you show up, and what converts.
- What’s in, what’s out, and how to show up before the season peaks in the social commerce holiday trends conversation.
This session is your blueprint for holiday success, whether you’re building your campaign calendar, activating creators and sampling programs, or optimizing for late-season conversions.
BONUS: You’ll walk away with actionable insights and the tools to launch a high-impact holiday campaign. (Think: Campaign-ready creator marketing templates, a plug-and-play holiday content calendar, the Vibe playbook for full-funnel content that converts, and more!)
