E-book
El estado del comercio minorista omnicanal
Es innegable. El panorama de las compras ha cambiado. Los consumidores son más exigentes que nunca e investigan los productos antes de comprarlos.
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Webinar
Decoding the customer journey
Marketing and commerce are converging. Shopping, both online and offline, is no longer about the transaction — it’s about the overall experience. 98% of consumers now value experience over price, which is why retail and marketing leaders are convening to explore new pathways that deliver seamless and individualized commerce experiences across the different touch points on the customer journey.
Bazaarvoice and Colgate-Palmolive recently took to the main stage at Commerce Week to present a masterclass on why today’s shoppers desire convenience and comfort at every stage of the customer journey, as well as the commerce efforts B2C and B2B companies are undertaking in an era of new technologies and data.
Join speakers Doug Straton, Chief Customer Evangelist, Bazaarvoice, and Diana Haussling, VP and General Manager, Consumer Experience and Growth Colgate-Palmolive, for this on-demand masterclass as they discuss:
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E-book
Es innegable. El panorama de las compras ha cambiado. Los consumidores son más exigentes que nunca e investigan los productos antes de comprarlos.
Read more
Webinar
The Federal Trade Commission recently outlined seven types of deceptive behaviors when it comes to reviews, and while these are not new, they are now...
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Webinar
Activating the creative forces of content creators and vibrant communities
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