The latest research shows that brands and retailers see conversion rates double when customers interact with consumer-generated content. When Burt’s Bees took the leap into a new product category, they looked to a sampling program with Bazaarvoice to help propel their success.

This webinar will cover how Burt’s Bees launched their color cosmetics line into orbit with consumer-generated content on day one and why they view this approach as mission-critical to retail success.

• Understand how the voice of your consumer impacts success at retail
• Discover how sampling programs can be used to drive consumer-generated content at launch
• Learn how day one content will ensure that success is realized for your organization