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The 2021 Shopper Experience Index
2020 was a series of lessons for business and humanity. Brands and retailers stared down the face of challenge and worked to adapt to a new approach to retail. The impact of the start of this decade will be felt for years to come. With all these changes, we wanted to better understand what behaviors shoppers have internalized and committed to habit, and how these adjustments will change retail going forward.
We surveyed over 6,000 shoppers located in the United States, Canada, Mexico, United Kingdom, France, Germany, Spain, and Australia. And let’s just say… banana bread is so 2020.
Our 2021 Shopper Experience Index: Rethinking the approach to retail explores five key ways in which commerce has shifted permanently. These are areas brands and retailers alike must lean in to or risk becoming irrelevant.
During this webinar, you will learn:
- How to shift your business and marketing tactics based on demographics
- Why perceptions are changing toward private label products
- What the future of social commerce looks like
- How digital has solidified its place but omnichannel can’t be ignored
- Ways to replace in-person relationship building
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