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Death of the Cookie: How to survive (and thrive) in a post cookie world
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E-book
E-commerce in the grocery industry has one of the lowest adoption rates, so when online order rates quadrupled, the industry adopted e-commerce at a greater pace than almost any other industry. People’s buying behaviors and preferences have changed and only brands and supermarket retailers with a keen eye on customer experience will thrive in this rapidly changing marketplace, online and in-store.
Covid-19 has triggered challenges and opportunities for all businesses. Nowhere is this truer than with supermarkets. Some changes are reactive and short-term; however, there are certainly some changes that are likely to remain in a post-Covid world. This research report explores how expectations are changing and what the supermarket of the future could look like.
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Achieve retail success with smart strategies and tools
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The buyer’s journey is nonlinear. Adequately promoting your product at every stage of its development can maximize sales, and beat the competition.
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