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How to maintain brand loyalty in a tough economy
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E-commerce in the grocery industry has one of the lowest adoption rates, so when online order rates quadrupled, the industry adopted e-commerce at a greater pace than almost any other industry. People’s buying behaviors and preferences have changed and only brands and supermarket retailers with a keen eye on customer experience will thrive in this rapidly changing marketplace, online and in-store.
Covid-19 has triggered challenges and opportunities for all businesses. Nowhere is this truer than with supermarkets. Some changes are reactive and short-term; however, there are certainly some changes that are likely to remain in a post-Covid world. This research report explores how expectations are changing and what the supermarket of the future could look like.
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Leading UK furniture company, Oak Furnitureland, adopts user-generated content to improve conversion across e-commerce pages and bolster the brand’s promise of authenticity.
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One of the toughest challenges facing marketers (aside from shrinking budgets, juggling deadlines, and a looming recession, of course) is trying to keep ahead of...
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