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Building a winning creator marketing strategy
How to find and build quality content with creators
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E-commerce in the grocery industry has one of the lowest adoption rates, so when online order rates quadrupled, the industry adopted e-commerce at a greater pace than almost any other industry. People’s buying behaviors and preferences have changed and only brands and supermarket retailers with a keen eye on customer experience will thrive in this rapidly changing marketplace, online and in-store.
Covid-19 has triggered challenges and opportunities for all businesses. Nowhere is this truer than with supermarkets. Some changes are reactive and short-term; however, there are certainly some changes that are likely to remain in a post-Covid world. This research report explores how expectations are changing and what the supermarket of the future could look like.
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How to find and build quality content with creators
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To be successful in today’s omnichannel world, it is important to create a consistent and seamless experience across all digital channels — your brand’s website,...
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