Webinar

Successful product launch strategies

Discover the full anatomy of a successful product launch in this webinar from Bazaarvoice and Burt’s Bees in association with Econsultancy.

Savvy marketers know that building a great product is only the first step – after all, you must drive awareness and make people want to purchase it. You don’t need to be a big brand with a massive budget in order to map out an effective strategy for the first day of launch and beyond.

For every stage of your launch, you will learn:

  • Pre-launch: how to map out the buyer journey, position your product and stand out from the competition
  • Launch day: how you can activate your brand with word of mouth marketing and obtain customer reviews in place for day one
  • Post-launch: tips and tricks to maximise returns, mine customer reviews for insights and how to fine tune product descriptions and creative assets
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