How to use product sampling to boot sales

The modern shopper is a private eye in plainclothes, seeking out first-hand accounts of products and following the path wherever it goes.

Faced with an almost impossible number of choices, our private eye must be discerning and critical over everything from price to quality. The path? Unclear. The end result? Uncertain. But the shopper looks, reads reviews, pays attention to tip offs, and gathers insights in the quest for the perfect purchase.

From social media posts to ratings and reviews, sources are everywhere. But there are still times when the trail goes cold. These are the times when our private eye comes across products that show no signs of life. These are the yet-to-be-loved products, the products that have yet to stir up conversation or reviews.

So, our private eye moves on in search of products that stir excitement in others and inspire first-hand accounts of their experiences.

Not to worry, there’s good news. There’s a way for brands to keep the trail hot for new and old products alike: It’s called product sampling.