Strategic holiday retail timeline

While the winter holidays encompass just a few days, the retail holiday season spans several months. Shoppers may have moved on to spring cleaning and summer planning, but we know that in order to have a successful holiday season in retail, planning and preparation starts as early as Valentine’s Day.

Between delayed product launches, supply chain issues, and shifting consumer and business priorities, many of our holiday campaigns were thrown a curveball. But, that won’t be the case in 2023. This timeline will help you get ahead and set yourself up for a successful winter holiday season.