Webinar

Retail Talk featuring Petco: Increase conversions with quality reviews

Petco recently leveraged UGC to increase awareness and conversion, resulting in higher quality reviews that turned shoppers into buyers.

The impact of user-generated content (UGC) from peers is more impactful than ever – 88% of shoppers consult reviews before making a purchase. For brands and retailers, this shift in control to the consumer means asking for and using customer content is more important than ever – how can you get the most marketing value?

In this on-demand webinar, we deep-dive into this success story and unlock the keys to success behind a managed sampling program. We also share how lean marketing teams can leverage visual and social UGC to turn your shoppers into your best advocates.

Watch the webinar to learn:

  • How to lift your review volume on new product launches
  • How pet brands can connect and engage with shoppers through Petco Spotted Sampling
  • Best practices to leverage visual and social content for seasonal activations
Watch the Webinar
All fields required

Related resources

All resources

E-book

Best practice guide: 6 ways to launch your product with a bang

Hint: It’s all about sharing your customer’s voice

Read more

E-book

A practical guide for social media professionals to drive commerce

How to turn social content into shoppable experiences that drive sales - wherever shoppers are.

Read more

Webinar

Watch all the Bazaarvoice Summit sessions on-demand

Read more