E-book
Why ratings and reviews can (and should) be the voice of your brand.
In an age when consumers trust online reviews as much as a personal recommendation, brands face an uphill battle in terms of the control they have over their own voice and narrative. Brands can no longer solely rely on traditional advertising to lead the conversation and tell consumers what they need and why. Instead, the voice of the consumer has grown powerful enough to also shape the voice of the brand, and brands must adapt to allow consumers to lead this conversation.
This isn’t to say that brands don’t have any control over their own brand voice – in fact, it’s quite the opposite. But consumers no longer want brands to talk at them; they want brands to talk with them, and much of that conversation takes place in the form of ratings and reviews.
This e-book will dive into just how important ratings and reviews are for brand growth, beginning with how and why the voice of the consumer should act as the voice of your brand in today’s retail landscape.
Webinar
Did you know that once a consumer loses trust in a brand, 82% said they would avoid using the brand again? Building and protecting consumer trust is essential for success in today’s marketplace. Both brands and retailers need to understand what threatens it, and how they can deploy strategies to protect it.
Read moreWebinar
The 2020 Shopper Experience Index covers our latest research focused on consumer preferences and shopping activity. Since the onset of COVID-19, we have been closely monitoring shopping activity across 6,200+ websites in our network to uncover its impact on consumer shopping behavior. The trends we’ve identified are even more relevant in today’s climate, and some of them have even accelerated.
Read moreE-book
The state of commerce is currently undergoing rapid transformation, and the future will be centered around human connection.
Read more