Product detail page (PDP) audit checklist 2025

Your Product Detail Page (PDP) is more than just a product description; it’s a powerful tool to influence shoppers at every stage of their journey. Are you maximizing its potential?

From initial discovery in search to final purchase and building customer loyalty, the PDP plays a crucial role. But many brands are missing key elements that could be significantly impacting their bottom line.   

Stop losing out on sales!

Our comprehensive PDP Audit Checklist, inspired by industry best practices and proven strategies, will help you:

• Optimize for Discovery: Ensure your PDP is search engine friendly to attract more shoppers.

• Enhance Consideration: Learn which content builds trust and drives confident purchases.

• Boost Conversions: Implement strategies to turn browsers into buyers.

• Foster Loyalty: Discover how to leverage your PDP to create brand advocates.

What’s Inside the Checklist:

• SEO optimization must-haves

• UGC integration best practices (ratings, reviews, photos, Q&A)

• Visual content guidelines

• Mobile optimization tips

• Conversion-boosting layout and design elements

• And much more!

Real Results Await

Brands that prioritize PDP optimization see real results. Just look at Iconic London, who achieved a 126% increase in conversion and a 361% increase in time spent on-site by focusing on their PDP experience!    

Don’t leave money on the table. Take control of your PDP’s performance.