Gain a competitive edge with an omnichannel customer experience
Key takeaways
Employ UGC at each stage of the shopper journey
Cater your UGC strategy to each unique platform in your brand ecosystem
Achieve uniform brand consistency across channels
Use moderation tools for ratings and reviews
Summary
More and more, user-generated content (UGC) is becoming an essential part of the omnichannel brand experience. Marketers and e-commerce managers just like you rely on it to build trust, increase engagement, personalize marketing, and enhance the customer experience — all at a fraction of the cost of traditional branded content.
Learn how to leverage UGC in an omnichannel content strategy by creating a more engaging, authentic, always-on experience — and keeping your brand ahead of the pack. Get real-life examples from the world of luxury e-commerce and key learnings you can take back to your organization.
Speaker profile
Tia Gadson is a seasoned digital commerce professional with experience in driving e-commerce strategies for leading brands. As the Senior Digital Merchant at Michael Kors, Tia leads site optimization initiatives and spearheads revenue-generating strategies across multiple departments, achieving significant growth in overall site performance and customer engagement. Tia's career also includes impactful roles at Victoria’s Secret, West Elm, and L'Oréal, where she consistently delivered results through strategic planning and a keen focus on optimizing customer experiences. With a strong background in e-commerce strategy, Tia is dedicated to fostering growth and innovation in the digital retail space.
