Level up your content strategy on Target.com

Read Transcript

Key takeaways

Understand Target's baseline expectations: In terms of requirements for reviews, Q&A, and visual content and how you can build a foundational strategy that drives conversion

Strategies for success: View powerful examples of national brands leveraging UGC across the entire customer journey - and how Target does it, too How visual and social content integrates into your marketing mix to drive sales through optimized PDPs

Summary

Ratings and reviews have become essential in the path to purchase, with Target guests expecting consumer feedback on every product—one in three won’t even consider a product without reviews. As Target continues to evolve its product detail pages (PDPs), they set a leading example for brands aiming for user-generated content (UGC) success at retail. As guests’ expectations change, so must your PDPs on Target.com.

Watch this on-demand to learn how to optimize your PDPs on Target.com through actionable insights and strategies to drive higher conversions and elevate your brand presence. Whether you’re a new vendor to Target and you are just trying to hit your 80/100 on your scorecard to be in good standing, or you have a solid content foundation and are looking for how to level up and make your PDP stand out from your competition, this session will teach you how to leverage the good, better, and best of authentic content at retail.

Retail Talk Virtual Event Series is a Bazaarvoice-hosted series where we invite retailers from our vast network to join us for an exclusive interview. Each episode features a key topic in retail such as trends, user-generated content (UGC) strategies, omnichannel marketing, technology, and more. We invite special guests we work with every single day to share their personal insights, giving you access to key thought leaders in the space. Come join the conversation!