Summary
In this speaker session from Brand Accelerator, Elizabeth Northrup, Associate Brand Manager at Kraft Heinz, shares how the brand came to realize the importance of content—especially user-generated content (UGC)—and what it did to overcome the challenges of scaling content collection and distribution.
Watch the session now to learn:
- Why content matters now more than ever for Kraft Heinz
- How Kraft Heinz was able to collect high-quality UGC—from target consumers—for new products
- How Kraft Heinz leveraged social advocacy to drive key results
- Where the global food company shares customer content to reach more consumers
