E-book
El estado del comercio minorista omnicanal
Es innegable. El panorama de las compras ha cambiado. Los consumidores son más exigentes que nunca e investigan los productos antes de comprarlos.
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Webinar
Content is a tool for commerce. But getting authentic and high-quality content from consumers can be a challenge. How can you get more inspiring content—and get it in front of more shoppers? Kraft Heinz asked these same questions.
In this speaker session from Brand Accelerator, Elizabeth Northrup, Associate Brand Manager at Kraft Heinz, shares how the brand came to realize the importance of content—especially user-generated content (UGC)—and what it did to overcome the challenges of scaling content collection and distribution.
Watch the session now to learn:
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E-book
Es innegable. El panorama de las compras ha cambiado. Los consumidores son más exigentes que nunca e investigan los productos antes de comprarlos.
Read more
Webinar
The Federal Trade Commission recently outlined seven types of deceptive behaviors when it comes to reviews, and while these are not new, they are now...
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Webinar
Activating the creative forces of content creators and vibrant communities
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