Webinar
The modern shopper journey is fueled by user-generated content (UGC). And today, more than ever, it is detrimental if your brand doesn’t have a strong UGC strategy in place. Shoppers have come to expect recent reviews, high-quality customer product photos, and a large quantity of both at each stage of the decision-making process. Don’t lose out on business because you’re lacking UGC. We dig into how UGC impacts the buyer journey, how it empowers your customers to purchase, and how you can keep UGC fresh and high-quality on your site by tapping into the Influenster community. Influenster is the largest community of everyday consumers and brand advocates ready to engage with your products.
Fact: 86% of consumers say seeing both written reviews and photos/videos posted by real people is more reassuring than anything brands can show them.
In this webinar, you will learn:
E-book
As a brand manager, you’re not only responsible for developing a brand strategy. You’re also managing how that plan is implemented across various communication channels...
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Social media can be a source of transactions, but it can do so much more, and it’s often overlooked. Social media sites are full of...
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Consumer expectations are always shifting, which is why it’s important to regularly assess the health of your UGC program.
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