How user-generated content impacts the consumer journey before, during and after purchase

Duration -
  • Summary

    Shoppers navigate a wealth of options each time they make a purchase. When customers weigh their choices, user-generated content (UGC) – such as consumer reviews, product Q&A and consumer photos – can make the difference between a pass or a purchase.

    To understand how consumers connect with brands, we surveyed 2,000 consumers, polled 500 brands, and analyzed 1.1 billion monthly shoppers’ data in the Bazaarvoice Network. The result: the Shopper Experience Index. In our new webinar, we dive into the findings and discuss how UGC impacts the consumer journey pre-, during and post-purchase.

    You’ll learn:

    • Key findings from this year’s Shopper Experience Index
    • Where to allocate resources to better meet and exceed customer expectations
    • Examples of how the world’s leading brands and retailers leverage UGC to increase shopper conversions