Webinar

How to update your influencer marketing program for 2024

2024 is just around the corner, and influencer marketing is continuing to turn commerce on its head. With influencers and content creators having an increasing impact on consumers’ purchase decisions, brands are needing to adapt and optimize their content mix.

Influencer marketing isn’t something brands can avoid any longer — especially if they want to stay ahead of their competition that are seeing higher conversions, better brand awareness and reputation, and positive consumer sentiment from their influencer marketing efforts.

Watch this session to discover five influencer marketing strategies to get an edge and succeed in 2024.

What you’ll get out of this session:

  • Strategies for getting your high-performing influencer program ready for 2024
  • Best practices backed by industry trends and exclusive Bazaarvoice data from recent research
  • Proven methods to collect shopper content to feed your content supply chain and reach shoppers more throughout the buyer journey
  • How to leverage cost-effective influencer groups to drive growth, defend market share, and increase your return on investment (ROI)
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