How to maximize consumer insights to build the ultimate shopping experience

Duration -
  • Summary

    From launching new products to building product pages that convert, savvy businesses develop plans and take action based on feedback from customers. Harnessing this information provides visibility into what motivates a buyer, what aspects of your brand or products and user journey resonate most, the competitive situation, and where your business can take action.

    Learn how to:

    • Use insights to hone your marketing tactics 
    • Explore insights to make better products 
    • Identify the content that converts
    • Leverage your customer’s voice to build better PDPs
    • Take advantage of negative feedback

    Consumer insights identified through market research, shopping behaviors, and customer sentiment help you discover exactly what shoppers think about your brand and products. Learn how to find out what consumers care about and take action based on insights.