E-book

How to have a successful holiday season in spite of COVID-19

A month-by-month guide to get ready to ring in the season in retail.

‘Tis the season! While it may feel like your business just closed the books on 2019’s holiday season, the 2020 holiday season is quickly approaching. Each year, the holiday season keeps getting bigger, better, and longer – is your business ready? With the global COVID-19 pandemic leading to increased online shopping behaviors and online holiday sales already growing more year-over-year than in-store sales, we’re looking at a shopping season unlike any we’ve seen before.

Having a successful holiday season starts with strategic planning, understanding retail trends, and maximizing the impact of your user-generated content (UGC) strategy. In this e-book we’ll cover:

  • What you should be doing month-by-month to be ready for shoppers
  • How global retail leaders are building their plans
  • The impact COVID-19 will have on this year’s holiday season (and what you should be doing about it)
  • Ways UGC will be more strategic this year than in years past
  • An inside look at Bazaarvoice Network data of over 6,200 global brands and retailers

Download your copy of this guide for all of this and more!

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