E-book
Best practice guide: 6 ways to launch your product with a bang
Hint: It’s all about sharing your customer’s voice
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The Future of Retail is about obsession with your customer, so how are you ensuring that every product and service that you deliver meets their accelerating expectations?
In this webinar Barry Furby, Retail Strategy Director at Bazaarvoice and Luke Kelland, Senior Customer Generated Content Manager at Sainsbury’s Argos will walk through the anatomy of a holistic Consumer Generated Content program using examples from Argos and their successful approach to “customer obsession”.
Luke leads the Customer Generated Content team within the Digital function at Sainsbury’s. Originally of Argos legacy, the team is now responsible for the Customer Generated Content strategy and its execution across each of the eCommerce brands under the Sainsbury’s umbrella. Luke’s team remove barriers to product purchase and proposition entry, to facilitate product discovery, confident in their belief that customers who create and experience content go onto become more valuable customers.
From this webinar, retailers will learn how to:
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E-book
Hint: It’s all about sharing your customer’s voice
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How to turn social content into shoppable experiences that drive sales - wherever shoppers are.
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