How Bath & Body Works taps into customer insights to drive growth and brand loyalty

User-generated content (UGC), like customer reviews and photos, is a goldmine of information – if you know how to leverage it. These valued ‘voice of the customer’ insights can help you create better products, launch new ones, establish better brand relationships, and drive customer loyalty to increase basket size.

Bath & Body Works is a global health and beauty industry leader renowned for its ability to listen and act on customer feedback. Thanks to a robust loyalty program and a consistent collection strategy, they receive thousands of reviews every week – a feat that any brand or retailer can achieve!

Bazaarvoice Customer Success Manager Elizabeth Turner joins Alessandra DiRenzo to give you a peek into a day in the life of a Digital Commerce Manager at Bath & Body Works. Alessandra demonstrates how she uses customer sentiment to inform product enhancements and optimize product detail pages for increased sales.

Watch this webinar to learn:

• Practical strategies for scaling your customer feedback collection
• Actionable steps to improve your product and category sales using customer sentiment
• The vital role of top-notch customer experiences in boosting brand trust and loyalty