E-book
El estado del comercio minorista omnicanal
Es innegable. El panorama de las compras ha cambiado. Los consumidores son más exigentes que nunca e investigan los productos antes de comprarlos.
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E-book
Partnering with the smallest voices for the biggest brand impact
The ‘influencer’ role as we once knew it is changing (again).
Gone are the days that shoppers only cared about huge follower counts and household-name celebrities.
Shoppers no longer want to be told how to view a brand and its products by listening to the likes of Kendall Jenner or Cristiano Ronaldo. Similarly, sponsored content has lost a lot of its sparkle—and its inauthenticity can rub people the wrong way.
What should you do about it?
Grab this e-book to learn:
E-book
Es innegable. El panorama de las compras ha cambiado. Los consumidores son más exigentes que nunca e investigan los productos antes de comprarlos.
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Webinar
The Federal Trade Commission recently outlined seven types of deceptive behaviors when it comes to reviews, and while these are not new, they are now...
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Webinar
Activating the creative forces of content creators and vibrant communities
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