E-book
Best practice guide: 6 ways to launch your product with a bang
Hint: It’s all about sharing your customer’s voice
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Partnering with the smallest voices for the biggest brand impact
The ‘influencer’ role as we once knew it is changing (again).
Gone are the days that shoppers only cared about huge follower counts and household-name celebrities.
Shoppers no longer want to be told how to view a brand and its products by listening to the likes of Kendall Jenner or Cristiano Ronaldo. Similarly, sponsored content has lost a lot of its sparkle—and its inauthenticity can rub people the wrong way.
What should you do about it?
Grab this e-book to learn:
E-book
Hint: It’s all about sharing your customer’s voice
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Petco recently leveraged UGC to increase awareness and conversion, resulting in higher quality reviews that turned shoppers into buyers.
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How to turn social content into shoppable experiences that drive sales - wherever shoppers are.
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