How to maintain brand loyalty in a tough economy
Whether you are a Walmart supplier or a Walmart Marketplace seller, optimizing your product description pages with user-generated content (UGC) can make or break your e-commerce channel sales. Enhancing your online presence with customer ratings, reviews, and visual content will increase the discoverability of your products in search, create a valuable dialogue with your customers, help reduce return rates, and ultimately drive sales.
While Walmart has their own strategies to enhance the online shopping experience with UGC, it is the brands and sellers who come to the table with their own UGC strategies that set themselves ahead of the rest.
Fact: 92% of shoppers trust peer recommendations over traditional advertising.1 Customer reviews and recommendations have become the gold standard in modern product marketing, with the impact of legacy ad formats lagging far behind.
In this webinar, we walk you through:
Leading UK furniture company, Oak Furnitureland, adopts user-generated content to improve conversion across e-commerce pages and bolster the brand’s promise of authenticity.Read more
One of the toughest challenges facing marketers (aside from shrinking budgets, juggling deadlines, and a looming recession, of course) is trying to keep ahead of...Read more