How to build a winning UGC strategy on Walmart.com
Whether you are a Walmart supplier or a Walmart Marketplace seller, optimizing your product description pages with user-generated content (UGC) can make or break your e-commerce channel sales. Enhancing your online presence with customer ratings, reviews, and visual content will increase the discoverability of your products in search, create a valuable dialogue with your customers, help reduce return rates, and ultimately drive sales.
While Walmart has their own strategies to enhance the online shopping experience with UGC, it is the brands and sellers who come to the table with their own UGC strategies that set themselves ahead of the rest.
Fact: 92% of shoppers trust peer recommendations over traditional advertising.1 Customer reviews and recommendations have become the gold standard in modern product marketing, with the impact of legacy ad formats lagging far behind.
In this webinar, we walk you through:
- Bazaarvoice UGC solutions designed to optimize your product page performance and drive Walmart sales
- How to turn customer feedback into a conversation and best practices when responding to questions and reviews on Walmart.com
- A sneak peek into insights and reporting tools that Bazaarvoice clients can leverage for success