Webinar

How food and beverage consumers are shopping

While COVID-19 had a direct impact on many areas of commerce, perhaps the industry that saw the most positive change was food and beverage. Shoppers became creative and open-minded to new brands, adopted a variety of ways to get groceries, and started sharpening their culinary chops at home.

Many food and beverage brands and grocery retailers saw a quick pivot to adapt to the new normal in light of the pandemic. Several months into lockdowns, restrictions, and a still uncertain time have given new clarity about the food and beverage industry and some actionable takeaways on customers’ new shopping behaviors and product preferences.

During this webinar, we’ll cover: 

  • A brand’s perspective with Elizabeth Northrup from Kraft Heinz
  • The latest shopping trends in food and beverage
  • What shoppers are craving
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