How food and beverage consumers are shopping
While COVID-19 had a direct impact on many areas of commerce, perhaps the industry that saw the most positive change was food and beverage. Shoppers became creative and open-minded to new brands, adopted a variety of ways to get groceries, and started sharpening their culinary chops at home.
Many food and beverage brands and grocery retailers saw a quick pivot to adapt to the new normal in light of the pandemic. Several months into lockdowns, restrictions, and a still uncertain time have given new clarity about the food and beverage industry and some actionable takeaways on customers’ new shopping behaviors and product preferences.
During this webinar, we’ll cover:
- A brand’s perspective with Elizabeth Northrup from Kraft Heinz
- The latest shopping trends in food and beverage
- What shoppers are craving