Summary
In the next four years, 1 in 5 shoppers will be skipping the stores and buying groceries online. The rapid growth in the consumer adoption of curbside pickup and other technologies means marketers must act now and adopt new tactics to win digital shelf space and turn shoppers into loyalists.
Watch this video to learn:
- The new set of fundamentals it takes to stay ahead of the curve and be a leader in online grocery
- The critical capabilities required to engage with consumers throughout their online journey
- How to adjust to emerging business models to attract first-time customers and lock in future purchases
