Report
Shopper Experience Index 2021: Rethinking the approach to retail
While it may have felt like one, 2020 wasn’t a fever dream. Entering a new decade, people and companies alike set lofty goals. 2020 was...
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If your site doesn’t have user-generated content (UGC), your shoppers aren’t buying. 92% trust peer recommendations. Which means you’re leaving money on the table if you’re skimping on the UGC. In this report with Econsultancy, we explore why UGC has become such an important tool in the marketer’s arsenal. And offer actionable insights to make the future of UGC for your business a bright one.
Through a series of in-depth interviews with senior marketers across major global brands, including L’Oréal, Pinterest, Instagram, Zappos, IKEA, and Samsung Electronics, we explore how UGC adds value, delivers new insights, and creates avenues of communication with customers.
Not only will this report help you understand UGC now, we’ll take you on a journey through what’s to come. You’ll walk away with these 7 strategies to implement today:
Download the report.
Report
While it may have felt like one, 2020 wasn’t a fever dream. Entering a new decade, people and companies alike set lofty goals. 2020 was...
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2020 was a series of lessons for business and humanity. Brands and retailers stared down the face of challenge and worked to adapt to a...
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Visual and social user-generated content (UGC) play a big role in driving e-commerce sales. We wanted to explore what consumers want out of that type...
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