E-book

Econsultancy report: The future of user-generated content

If your site doesn’t have user-generated content (UGC), your shoppers aren’t buying. 92% trust peer recommendations. Which means you’re leaving money on the table if you’re skimping on the UGC. In this report with Econsultancy, we explore why UGC has become such an important tool in the marketer’s arsenal. And offer actionable insights to make the future of UGC for your business a bright one.

Through a series of in-depth interviews with senior marketers across major global brands, including L’Oréal, Pinterest, Instagram, Zappos, IKEA, and Samsung Electronics, we explore how UGC adds value, delivers new insights, and creates avenues of communication with customers.

Not only will this report help you understand UGC now, we’ll take you on a journey through what’s to come. You’ll walk away with these 7 strategies to implement today:

  1. Planning a social-first approach
  2. Finding the right influencers
  3. Pushing passion, not product
  4. Planning your content acquisition and distribution
  5. Picking up on cues from customers
  6. Investing in UGC management
  7. Building an agile mindset

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