E-book

Econsultancy report: The future of user-generated content

If your site doesn’t have user-generated content (UGC), your shoppers aren’t buying. 92% trust peer recommendations. Which means you’re leaving money on the table if you’re skimping on the UGC. In this report with Econsultancy, we explore why UGC has become such an important tool in the marketer’s arsenal. And offer actionable insights to make the future of UGC for your business a bright one.

Through a series of in-depth interviews with senior marketers across major global brands, including L’Oréal, Pinterest, Instagram, Zappos, IKEA, and Samsung Electronics, we explore how UGC adds value, delivers new insights, and creates avenues of communication with customers.

Not only will this report help you understand UGC now, we’ll take you on a journey through what’s to come. You’ll walk away with these 7 strategies to implement today:

  1. Planning a social-first approach
  2. Finding the right influencers
  3. Pushing passion, not product
  4. Planning your content acquisition and distribution
  5. Picking up on cues from customers
  6. Investing in UGC management
  7. Building an agile mindset

Download the report.

Get this E-book
All fields required

Related resources

All resources

E-book

Best practice guide: 5 ways to launch your product with a bang

They say go big or go home. And the last thing you want to do while launching a product is go home empty-handed.

Read more

Infographic

Why recency matters for your product reviews

Get the content that matters to your customer in front of them. And make it count.

Read more

E-book

The power of visual content: How UGC strengthens customer relationships to grow your brand

Today's shopper knows what they're after – and your brand needs to give it to them. Hint: It's visual user-generated content.

Read more