Driving Inspiration through PDP Innovation with Target

Duration -
00:00

Key takeaways

How inspirational content—UGC, creator content, and video—shapes shopper behavior and purchase decisions.
The intersection of PDPs and retail media: How content influences search rankings, visibility, and conversions.
Target’s latest scorecard insights: The new weighting of imagery, UGC, and ratings & reviews for optimal PDP performance.
  • Summary

    In this virtual event, Bazaarvoice’s Jo Callahan and Target’s Matt Hiltner explores the evolving role of PDPs and how they serve as the foundation for content-driven commerce.

    Whether you’re looking to elevate your PDPs, optimize for retail media, or integrate social influence at every stage of the customer journey, this session will equip you with actionable strategies to drive engagement and sales.